An important factor in running your business is finding funding. Between venture capital, traditional bank loans, and online crowdsourcing, there are more funding options now than ever before, but choosing the right type of investor is more difficult.

Regardless of how incredible your product or business thought is, the means by which dainty you can work, and how old you are now, more capital and monetary influence will unavoidably be required. Even the best funding and hyper-successful billion-dollar startups are engaged in more fundraising rounds than ever before.

Finding funds is not as easy as persuading investors to give you large sums of cash. Asking for investment means doing any business for access to funds. With venture capitalists and some angel investors, equity in your company means that in some cases they have decision-making power over major company issues. With banks, you are taking money, so you are paying a premium or interest rate on the amount the bank gives you. It also adds strings, because most banks want you to know how to use them before issuing your loan. With online crowdfunding platforms, you can trade within reach or even equity for funds.

It is very common to decide to take out a loan of some kind. In this article, we will take a quick look at the bigger picture, and then talk through the options for funding.

How to Find a Business Investor or Mobile App Investor

Once you have a business concept, product, or service and plan, you are ready to look for funding. Here are some ideas that will help you in your search for a business investor

Venture capital

Venture capital business is often misunderstood. Many startup companies complain about venture capital companies failing to invest in new ventures or risky ventures.

Venture capital business is just a business. The people we call Venture Capitalists are business people who are accused of investing other people’s money. They have a professional responsibility to minimize the risk as much as possible. They should not take more risk than is necessary to produce the risk/return ratios that the sources of their capital ask for.

Look for angel investors

Angel investment is more common than venture capital and is generally more accessible to startups and even in previous growth phases. Angel investment is like venture capital (and is often confused with that), there are significant differences.
Angel investors are groups or people who put away their own cash. Angel investors tend to invest in companies in the early stages of growth, while venture capital usually waits a few years after growth after startups have more history.

Angel investment in startups is much more common than venture capital, especially in previous growth phases. Businesses that Land Venture Capital typically does grow and mature after first starting with angel investment.

Apply for a Small Business Administration Loan

Although the agency itself does not lend, the administration already has a lender match tool on its website to assist businesses in finding approved lenders. SBA guarantees certain loans, i.e. generous repayment terms and low-interest rates.

Online fundraising platforms

They are sophisticated and recognized individual investors, angels, and banks and are looking for new ways to execute capital with funds.

Even if you do not use online platforms to collect all the money you want, they are powerful enough to be recognized. Finding the right match for a platform for your venture and needs, as well as being realistic about what it takes to do campaign work.


Success in business and fundraising is about visibility, getting the right investor attention, whom you know, and who you are. Attending these events is a great way. Try to find out who is attending the event ahead of time and schedule meetings to be productive.

If you run an early-stage organization, you may want to attend the following events:


Social Media

Social media can be your best friend as a lean startup or solo entrepreneur looking to test the market, gain traction and attract investors. It makes it easy to find, and still one of the most cost-effective ways to reach others.

Direct messaging is also powerful. If you can get social profile handles of investors that fit well, it will only take a great message to connect with capital for your initial needs.

When it comes to social media, here are the most popular channels and how to use them:


Getting quality contacts for cold messages or to approve social proof with guarded investors such as venture capital investors. In my opinion, LinkedIn Premium is worth unlocking some features.


For meaningful relationships after you have met the investor once or twice. Building a relationship is essential to building trust.


For thoughtful conversations and engagement with relevant information shared by the investor

Apply to Accelerators

Popular startup accelerator programs always have an open invitation for applications from serious entrepreneurs. If accepted, you will receive a modest check to help you develop your work, as well as contacts, business advice, and other fundraising rounds for other investors.

Accelerator programs usually have a demo day. This is when the startups attending the event reach out to a group of investors.

Start Sharing Your Product

Fundraising and growth must be strategic to be successful. However, many entrepreneurs and startups do not pay enough attention to getting their product or service into the hands of customers, influencers and putting it in front of investors.


It was the first investment made to validate their concept and develop a model and find market value. The best advantage of bootstrapping is that it gives you complete control over the application and its build process. This will allow you to successfully implement your core idea in the product and then contact other potential investors for future funding.


This is a common way to get your idea funded through loans like bank loans, mortgages, and credit cards. You need an excellent and comprehensive business plan that covers all aspects such as estimated profits, timelines, and market analysis. An expert mobile app development company can help you have a detailed business plan.


Most businesses are financially aided by home equity or savings when they start bootstrapping. Venture capital deals are very rare. Borrowing is always based on collateral and guarantees, not on business plans or ideas. Business lending is common for businesses with an established history, but not a common choice for startups.

Looking for investors to improve your business or develop a mobile app is a tricky task. It can be done effectively if you have companies to guide you in the right direction.