Email deliverability can be defined as "the ability of a system to deliver an email message from server to recipient". In other words, email deliverability is a very important subject matter when it comes to email marketing. The ability of a system to deliver email messages to the intended recipient may ultimately determine whether the email reaches the target user or bounces back with a "lost" or "unsubscribe" message. Email deliverability is one of the key considerations when it comes to the success of any email marketing campaign and hence is something that is taken quite seriously by most email marketers. However, there are still quite a few people who do not pay enough attention to it or are yet to realize its importance.
Email deliverability can be defined as being the ability of an email being able to be received by the intended recipient on the specified destination. In simple terms it means that the email can be read on the system it's being sent to, and that is usually done by the local internet email client or the standard email service which is integrated into the operating system of the computer being used. Email deliverability can also be defined as the ability of an email being opened and viewed by the recipient after being downloaded into the user's email folder. It should be noted that while most email systems provide the ability for the user to define the destination of an email delivery this has not always been the case.
- To ensure good email deliverability, it is recommended that you create an auto responder for your campaign.
- An auto responder is an email service provider, which automatically responds to any request made by the customer.
- With an auto responder it is easier for you to ensure that your emails reach their target recipients as required.
When setting up your new email marketing strategy, it is recommended that you give your subscribers a choice of opting out of receiving any further communications from you. It is also advisable to use the auto responder addresses provided by your email service provider, as an opportunity to build brand awareness and to ensure that your brand image is established in your prospective customer's mind.
Once you have established good email deliverability your next priority will be ensuring that all your emails are placed in the most appropriate sections of your recipients' inboxes. In terms of email placement rate, it is recommended that you place emails which are the most relevant to your campaign into the top half of your recipients' inboxes, where they are most likely to be read. Emails which are placed towards the bottom half of the inbox, or even completely removed from the inbox altogether, are seldom read by your target audience and are unlikely to result in new sales. If however, your aim is to increase the number of sales from each contact - which is the ultimate objective of email marketing - then you will want to ensure that any emails you send are placed in an appropriate section of your subscribers' inbox.
Another factor that has a major influence on your email deliverability rate is the list of subscribers you have managed to acquire. If you have managed to sign up a large number of new subscribers, then it is likely that you will be able to improve your delivery rate by quite a large amount. This is because the members of your list are more likely to open and read emails sent by you if they feel that your emails are important and relevant to them. However, a large list of uninterested subscribers can also have a negative effect on your email deliverability, as these subscribers will more than likely ignore any messages you send to them.
The above factors will have a significant bearing on the email deliverability and bounce rate you experience when conducting internet marketing. It is therefore important that you remain aware of how these factors affect your business and adjust your strategies accordingly. It is worth remembering that the bounce rate of a website does not necessarily indicate that the site is not receiving enough traffic. Bounce rates are usually an indication of how responsive a particular site is to visitors' activity, and it is usually influenced by factors outside of the control of the webmaster.
Our Administration Executives Email Lists are carefully assembled by our own Research Team, Business Directories and we take pride in our strength of correctness and email deliverability.
