Cody Harker joins Bayard as an established marketer with nearly a decade of experience in programmatic media buying, digital strategy, program management, and analytics.
Most recently, Cody served as director of Transportation Marketing Group (TMG), a division of Thruline Marketing, a role in which he oversaw all functions of its transportation and logistics recruitment marketing business. Under his direction, TMG added numerous products and programs to better service its carrier and school clients, which include CR England, K&B Transportation, and Roadmaster Drivers School.
Prior to working at Thruline, Cody was the head of partnerships and delivery at Joveo, a programmatic recruitment demand-side platform. In this role, Cody worked with global teams and customers to ensure that marquee clients leveraged Joveo’s programmatic job advertising platform to its fullest capabilities, and worked with brands such as Lime, FedEx, and Adecco.
https://www.martechcube.com/bayard-advertising-welcomes-back-cody-harker-as-senior-director/