Hold messaging and music provides many benefits for both businesses and callers. But its most important role is keeping callers on the line.
The difference between the associate who kept the customer versus the associate who lost the customer could rely solely on the presence of hold messaging or music. That’s because customer calling experience stats show:
- 60% of callers hang up if left on hold in silence
- 30% of those callers won’t call back
The sales associate with no hold strategy to entertain or engage the caller is far more likely to have the caller hang up and not call back than the associate with hold messaging.
Leaving callers on hold in silence in a quick way to lose potential business.
It’s a costly mistake that could have been prevented with a very affordable and simple solution.
Marketing opportunities with On Hold Messaging
- We start with a warm greeting
- We provide answers to FAQs
- Promote offers and Services
Read the full article - https://studio52.tv/blog/silence-is-the-sound-of-a-missed-opportunity-ivr-thm
Customized on-hold messageWhat works for one business might not work for another, which is why you should plan your on-hold message in such a way that it reinforces your identity and is in line with your brand’s persona.
Shorter hold timeTelephone on-hold message often seems to bore customers, but on the other hand, if you play an effective promotional content on-hold message, it will appear interesting to the listener.
It leads them to believe that the waiting period was of a much shorter time than it actually was.
Cross-sell products and servicesYou must not waste an opportunity to cross-sell your product and services.
Telephone hold message can be an effective platform for you to utilize it and make the most out of it.
When you inform customers on hold regarding your products and services, they show more interest and they tend to buy other products and services, as well.
