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What is Netflix? (Detailed SWOT analysis report)

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What is Netflix? (Detailed SWOT analysis report)

 

Netflix is a media streaming company that offers movies and TV shows to its subscribers. The company has more than 192.95 million paid subscribers in over 190 countries around the world. A large proportion of these users are in the US. 

 

Netflix is well-known for its original content, which includes House of Cards, Stranger Things, Orange Is the New Black, Narcos, Marvel's Daredevil, The Crown and many others. 

 

Netflix was founded in 1997 by Reed Hastings and Marc Randolph. Netflix was initially envisioned as a DVD-by-mail service as the founders realised the potential of e-commerce. 

 

Users could browse and order the films they wanted on their website, and Netflix would post them to their address. Upon finishing with the DVDs, the renters would simply ship them back.

 

It wasn't until 2007 that they began offering online streaming of films and TV shows.

 

Netflix has evolved from its original form as a DVD rental store to a streaming service that offers movies and TV series for its viewers. Today, Netflix has become the platform for global storytelling and it is changing the way people consume video entertainment.

 

Netflix has grown to be the largest subscription service for watching movies and TV shows, generating billions of dollars in revenue annually. In 2020, the total revenue of the video streaming site amounted to approximately 25 billion U.S. dollars, having grown from 1.67 billion U.S. dollars a decade ago. 

 

Complete Netflix SWOT Analysis

 

Strengths

 

Brand reputation: 

Netflix has been around for nearly two decades and is almost synonymous with online streaming. Due to this reputation, it has become a major player in the online streaming industry. 

 

International functioning

Netflix is available worldwide at standardized rates depending on the country, except for a few countries. This gives Netflix a global reach.  

 

Extensive and Original content:

 

With over 15,000 titles, Netflix provides users with a constant stream of new content. Its platform is constantly updated with new content, ensuring that users have something interesting to watch.

 

Check out Buildd.co for more insights on Netflix’s Weaknesses, Opportunities, and Threats.

 

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