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Genesys to Reinvent the Customer Experience Across Enterprises

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MarTech Cube
Genesys to Reinvent the Customer Experience Across Enterprises

Genesys®, a global cloud leader in customer experience orchestration, announced that it has entered into agreements to acquire Pointillist and Exceed.ai to enhance its ability to deliver the power of empathy in every customer experience as it executes on the promise of Experience as a ServiceSM. Both transactions are expected to close before the end of the calendar year 2021.

Genesys pioneered Experience as a Service to help companies transform how they connect with customers and employees. In today’s experience economy, enabling interactions between customers and employees through a contact center isn’t enough. Companies need new technologies and artificial intelligence (AI) to orchestrate end-to-end, meaningful experiences with the objective of driving trust and loyalty. This experience orchestration provides superior business outcomes, as companies embrace more contextual, predictive and relevant experiences with every point of customer or employee contact. Consumers often tolerate fragmented interactions across marketing, sales, and service due to how companies design the customer experience. Genesys aims to help companies turn their customer interactions into connected, empathetic, orchestrated experiences at scale based on what customers want.

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