Potent Email Marketing Trends For Your Brand

It is not surprising as email marketing is still on top of the list for growth and lead generation.Fun Fact: You can earn thirty-eight dollars for every dollar you spend on email marketingAverickMedia has taken this aspect into considerations and put their Business Email Lists on the line for B2B marketers to leverage the opportunity of email marketing.Benefits of Email Marketing:Personalization of Messages: Every mail you send is sent for a particular individual and plays that part in their inbox.

How does it feel to have something in your email inbox that suits your requirements?Improve your Sales: Email is more professional than any other platform in the marketing sector.

While this can be the platform where you can promote or educate the audience about your product and get their attention with the least of the efforts involved in usually getting their attention.Communication Platform: Though mail is the most traditional digital marketing platform, at most times, it is the platform that people like to communicate in.

While other modes of communication are still present and growing email is here to stay permanently.Automated Timely Campaigns: There are automation tools in other platforms I would not deny.

It has got the first place in the market.

Automation tools in email work with the most minimal supervision than any other platform.Increasing your Lead Networking: Building networks among leads is one of the critical tasks when it comes to business.

Market AnalysisThe global email marketing market trends is predicted to grow at a healthy 15.2% CAGR between 2020- 2027, states the recent Market Research Future (MRFR) analysis.

The key benefits of email market solution is in building customer loyalty, increasing the number of leads, and increasing sales.

As per the recent MRFR market estimates, such factors include increasing digitalization worldwide, growing number of internet users, increasing trend of digital marketing, surge in the acceptance of smartphones and tablets, growing internet penetration even in remote or distant locations, increasing use during COVID-19 pandemic, launch of 5G network facility, rise in hosted service and email marketing providers, growing acceptance of digital literacy and awareness, and cheapening of tariff rates.

On the contrary, budget constraints, lack of awareness among SMEs in developing economies, lack of infrastructure in emerging economies, growing security issues, and stringent regulations related to user data privacy may limit the global email marketing market growth over the forecast period.

By component, the global email marketing market is segmented into services and solutions.

By industry vertical, the global email marketing market is segmented into IT and telecom, BFSI, media and entertainment, transportation and logistics, education, food and beverages, travel and hospitality, retail and consumer goods, and others.

In the marketing field, where every penny matters, email marketing is the uppermost ROI tactic, generating about a $42 return for every $1 spent.

Top Merits Of Using Email Marketing For Your CompanyFor email, the phrase ‘old is gold’ exactly fits because all the companies have been using it since a long time and will continue the same in the future as well.

To better understand this concept, refer to the points below as they will highlight the merits of using email marketing-Best Economic Platform To Connect With CustomersAs the digital world is on the high rise, so are the prices of using distinct platforms.

Indeed some sort of cost is required for handling emails campaigns, but they always remain the economical solution for every type of business.Enhances Brand RecognitionDoes the market know about the name of your brand?

For bigwigs, it undoubtedly remains true, but those who are still in the development phase are still making efforts to increase their brand awareness.

Also, you can ask for their feedback to know whether your approaches are satisfying them or not.

The Upcoming Email Marketing Trends in 2018

In today’s world of Facebook and WhatsApp, instant messaging is playing a big part in online marketing of goods and services.

Depending on the recipient audience, making emails more fun to read could prove to be a great way to increase reader engagement with the email content and can drastically reduce bounce rates.

List segmentation is a mechanism that allows marketers to segregate lists of people and send them pertinent content at the most appropriate time.

With these results, list segmentation will take its place in the future of email marketing 2018.

Adobe, one of the leading developers of Machine learning and Artificial Intelligence is already investing its resources into bringing the power of AI into email marketing.

The key benefits of email market solution is in building customer loyalty, increasing the number of leads, and increasing sales.

Various factors are fuelling the global email marketing market share.

As per the recent MRFR market estimates, such factors include increasing digitalization worldwide, growing number of internet users, increasing trend of digital marketing, surge in the acceptance of smartphones and tablets, growing internet penetration even in remote or distant locations, increasing use during COVID-19 pandemic, launch of 5G network facility, rise in hosted service and email marketing providers, growing acceptance of digital literacy and awareness, and cheapening of tariff rates.

On the contrary, budget constraints, lack of awareness among SMEs in developing economies, lack of infrastructure in emerging economies, growing security issues, and stringent regulations related to user data privacy may limit the global email marketing market growth over the forecast period.

By component, the global email marketing market is segmented into services and solutions.

By industry vertical, the global email marketing market is segmented into IT and telecom, BFSI, media and entertainment, transportation and logistics, education, food and beverages, travel and hospitality, retail and consumer goods, and others.