Market SnapshotThe global Marketing Automation Software market 2020, according to MRFR, is estimated to grow from USD 2.15 billion in 2017 to USD 35.4 billion towards the end of 2025, at a substantial CAGR of 42.54% till 2025.Market ScopeMarket Research Future (MRFR) estimates that the Marketing Automation Software Market 2020 can touch a decent valuation of USD 10,418.6 million by 2025.
The same year, the Americas noted a surge of 8% in the internet penetration, with the United States contributing close to 22 million of the total 88 million social media users in the region.
Thus, in the face of rising need to enhance the customer experience, the marketing automation software market is all set to observe rapid proliferation in the approaching years.The marketing automation software also profits from the surging adoption of digital marketing in enterprises coupled with the surge in the use of social media.
With the surge in e-commerce and social media adoption, businesses everywhere are now making sizeable investments in digital marketing to benefit from the ability to access and reach out to a wider audience base, which can mean more revenue generation in the market.A significant trend set to prevail in the marketing automation software market includes the rising focus on offering personalized content by players.
With more and more users opting for products that cater to their specific demands, the trend of high demand for personalized content can soon emerge rapidly in the marketing automation software market.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/4927Market Segmentation Deployment, application and organization size are the primary segments based on which the research on the marketing automation software market has been conducted by MRFR experts.The deployment-based market segmentation comprises on-premise as well as cloud.The main application areas of marketing automation software are e-mail marketing, campaign management, inbound marketing, social media marketing, mobile marketing, digital marketing, and others.The various sizes of the organizations that demand for marketing automation software are large enterprises along with small and medium enterprises.With respect to the vertical, the market segments covered in the report are government, retail, manufacturing, healthcare, media & entertainment, advertising, BFSI, and others.Regional OutlookThe geographical study of the marketing automation software market includes Asia Pacific (China, Japan, India, Singapore, Australia, and more), Europe (the UK, Germany, France, Spain, Italy, and more), North America (the US, Mexico and Canada), in addition to the rest of the world (the Middle East & Africa as well as South America).According to MRFR’s estimations, the largest share in the global market is owned by North America which holds a value of USD 1681.8 million.
The market benefits largely from the surging deployment of marketing automation software in various industries like retail and E-commerce, government, healthcare, media & entertainment, and others.