Accelerate Lead Generation with Local SEO Google My Business

Google My Business Training Guide has all the essentials a local business needs to rank and drive traffic from within your local community.More Detail information visit website: https://smallbizwebagency.com/product/google-my-business-training-guide-ebook/

The world has changed, and we need to adapt our businesses along with it, check out our top tips for how to generate more business in a post COVID-19 society.Google My Business is a vital tool for local SEO and business owners have the chance to utilise it like never before.

Take a look below at some of the brand new GMB features and see which ones could be right for your organisation.Temporary ClosuresWith looming local lockdowns and the madness of March still fresh in our minds, Google My Business has given business owners the chance to temporarily close their establishments.

And, of course, if you have moved onto pastures new, you can mark your business permanently closed and remove your listing, also.Change Your Opening HoursIt could be that COVID-19 restrictions have meant that your opening hours have now changed.

Make sure you keep this up to date, as you don’t want any annoyed customers popping in past closing time!To change your opening hours, visit the Info tab and scroll until you find your hours of operation.Dine-in, Takeout & Contact-free DeliveryThousands of restaurants, bars and cafés have used these unprecedented times to diversify their businesses.

Even better, add your products to your account, too.Online AppointmentsIf your business can offer customers and clients appointments via online means, you’re possibly already ahead of the competition.

Ensure that your online booking platforms and working perfectly before advertising this service on Google My Business.Safety & Hygiene MeasuresOn the 11th of September, Google My Business added more in-depth health and safety attributes to their range.

A Google My Business profile is extremely essential for local SEO as it enables you to appear in local search results for queries related to your services or products based on your location.

Once listed, the information from your Google My Business account will appear on

Benefits of having a listing:

When a user searches for your business’s name, it appears above the fold on mobile devices and on the top right-hand side of the desktop search results.

The users can easily find you on Google Maps and track the routes to your physical location.

You can build a reputation by making customers review and leave feedback about your business.

Google My Business is a platform offered by Google to businesses and organizations to manage their online presence on google.

If you properly verify and optimize your Google listing, it will help you acquire new customers.

As a reputed SEO Company in Pune, we give you the following methods to rank higher in Google listings.

Enter accurate and complete information about your business: Enter specific details about your business in the info section of your business listing.

Reply Reviews: When you give replies to reviews, it shows that you are attentive and committed to customer satisfaction.

Customer reviews are essential because other customers check reviews before sending inquiries to your business.

You go to Google browser and search for “best pasta in XYZ.”On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ.

What are their hours of operation?After considering all of these, you finally pick one place to get your pasta delivered and call the contact number listed to place your order.In the middle of your search for the best pasta in XYZ place, you were most probably checking out what marketing professionals call GMB listings.Google My Business or GMB lets businesses advertise their Profile and website on Google Maps and Search.It allows businesses to connect with their prospective and existing customers, publish regular updates to their Business Profile and learn how people interact with their business in local search.GMB plays a crucial role in a business’ local search visibility, and it helps owners put their business in front of their target audience.

However, there are many other ways this can happen.In this blog, we will find out how to remove or merge duplicate GMB listings.A QUICK RUNDOWN: WHY GMB IS CRUCIAL FOR YOUR SUCCESSGMB is a valuable tool that helps your business get discovered by its target audience in the local search.When local consumers are searching for your business or other businesses/products/services similar to yours, you will want to be present in the search results.Moreover, when you provide complete listings on Google My Business, you are 2x more likely to win the consumers’ trust.Your Business Info Becomes Easily AccessibleWhen your business is listed, users find how, when, and where they can visit you, either via your website or physical location, get other contact details and check your hours of operation from there itself.It is crucial to keep your business info updated, as you wouldn’t like to leave your prospects hanging around for any details they might need about your business or its offerings.You Can Manage and Edit Your GMB Listing on the Fly in the SERPsAll you need to do is sign in to your Google account either on your desktop or mobile, search for your business, and you can then manage and edit your GMB listing as though you were in the Google My Business interface.Thus, in case you have to close your physical store temporarily, you can edit/update this information on your Business Profile directly to let your customers know.Similarly, when you reopen your store, you can sign in to Google My Business and inform your customers about the same.

Pretty straightforward and convenient, right?WHY IS IT ESSENTIAL TO REMOVE OR MERGE DUPLICATE GMB LISTINGS?Duplicate Google My Business listings can be troublesome.When you have duplicate GMB listings, it is possible for Google to rank the incomplete one with zero customer reviews and ratings while discarding the listing with many reviews and all your business details.Needless to say, this will severely impact your local SEO, and the lack of ratings and reviews on the listing might drive away many prospects as they would have nothing to rely on.Remember that multiple GMB listings can exist for the same business in Google, but duplicate listings go against the search engine’s guidelines.That’s the reason it is critical to fix the duplicate GMB listings issue for your business.Think about these:When multiple listings are appearing on Google for a particular business, the information present could be puzzling or clashing to the potential customers.As stated earlier, Google might display an out-of-date or inaccurate GMB listing with incomplete business information and no reviews.

GMB can’t merge two verified business listings.Make sure the address mentioned in your duplicate business listing is exactly the same as your business’s physical address.In case the addresses match: Contact Google to submit your request for merging the two GMB listings.

Go to Google My Business Contact Form to do this.In case the addresses don’t match: Utilize the “suggest an edit” option available in Google to suggest that the incorrect address doesn’t exist.