When you have an online store, the success of it does not depend only on how many customers you have. Even though it is a good way to earn revenue, there are other ways as well. And one of the most effective ways is increasing the average order value.
Now, what is the average order value? It is the average amount of money your customers spend when they are shopping on your website. Now, if the average order value increases it means that the customers are spending more money, which means you are also earning more money. Now, all of this is part of marketing. Increasing the AOV is going to be about understanding exactly what your customers are looking for and what they are buying the most.
If you are also thinking about learning advanced digital marketing, then you can also go for a pg or diploma in digital marketing. It will be helpful for you to understand a lot of concepts like conversions, content marketing, and so on.
So, here are 10 tips by which you can increase your average order value.
- Order Minimums for Free Shipping
If you are offering free shipping above a certain amount then they are going to put more stuff in their cart. So, if they wanted to buy something more but weren’t buying and see that there is free shipping if you shop for more than a fixed amount then they are going to add that last product as well. This will increase your Average order value.
- Cross-selling Complementary Products:
Now let us take an example of the beauty sector. If you sell beauty products, then you can suggest which shade goes well with a different product. Which makeup product would look good if it is paired with something else also that you offer. Whenever you write a product description for that product you can add what it goes better with.
- Give Bulk Options or Bundle Deals
You can sell a combo of products that go well together. This will motivate the customers to buy it if they were looking to buy one or two products from the combo. There is a higher chance that they will go for the combo than individually buying them.
- Upselling
In this, you can suggest a more expensive version of the product that the customer wants to buy. You can promote these products by saying that they give better or more value so that your customers will go for the higher costing product. Naturally, this will increase your Average Order Value.
- Customer Loyalty Program
These are very effective in increasing your AOV. It increases customer retention and also encourages them to buy more. This is a good and consistent way to strengthen your brand as well as your wallet. If you want to learn advanced digital marketing in detail to understand the field better, then you can go for a diploma or pg in digital marketing.
- Personalized Experience
Customers appreciate it when you go the extra mile to make their experience a memorable one. Personalized experiences are also useful for conversions. If the content that you are displaying has been specifically chosen for them then they are going to be motivated to shop more.
- Limited-Time Promotions
When something is rare or only going to be available for some time, it increases the value of that product in people’s minds. This means more people will buy the product, which means that the AOV will also increase.
- Earning Trust by Providing Social Proof
When people trust you then there is a high chance that they will not shy away from doing a lot of business with you. So, if you have social proof that shows that your products are good, then people trust you and buy more.
- Free Gifts and Gift Cards with Purchase
When there is a free gift card with the purchase, then they will want to shop again with that card. And as the card will not be covering all the expenses, they will spend more from their wallets as well to buy new things.
- Have a Flexible Return Policy
People are often anxious to shop in online stores as they are worried that they might not be able to send it back if it does not suit them. And hence they tend to shop less. But with the flexible return policy, they will shop with more ease. This will increase the Average Order Value.
These are some of the ways in which you can increase your AOV. These tips have been created by careful marketing research. So, if you want to learn more about advanced digital marketing then you can look for a pg or diploma in digital marketing.
When it comes to promoting your brand or organizing a special event such as music concerts, store opening or perhaps even a sale, the most important thing you must be sure to do is make people aware of your special event.
TV, billboards, radio and newspapers are some of the ways you can do this but you need to know that all these mediums can tend to be beyond the budget for most of the small businesses who find it very difficult and a bigger challenge to promote a special event with such budget.
Today, in this era of Internet and digital marketing there is no doubt in saying that social media certainly has its benefits in helping to promote business events and generate awareness among people.
But it is also important to remember some of the tried and tested marketing techniques that have been used for years by many businesses.And one such important technique is direct marketing and using flyers to promote your business or special event.
Even though advertising and promoting your event using flyers might seem very old school to some people but you need to know that using flyer printing services for custom flyers is the most cost-effective option for reaching your target audience.
All you need to have is an efficient flyer distribution, proper planning and monitoring the response to the flyer and all these factors combine to advertise your business services to your target customers or community.By considering the above factors, if you are looking for the best printing company that designs quality business or custom flyers then opting for Express Print is the right option.
