Enterprise marketing automation implementation Experts

The software guides customers through their entire marketing journey and ensures that the customer satisfaction rate is high and helps retain customers.

ML and AI will collect user data through these campaigns and help in generating leads.

They play a crucial role in building customer relationships.

These are very helpful as they answer a few basic questions that customers tend to ask.Automated Social Media MarketingThere are many people joining social media on a daily basis.

As there are a significant number of people on social media, there are high chances of getting multiple leads by just posting content about various products offered by organizations.

With this data, businesses can send personalized marketing emails or SMS messages that engage the right audience and help in creating the right strategies to convert such leads.It will be helpful in making the best use of marketing automation in future and deciding whether to invest in it for these popular trends.

iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, announced today that it has recently entered into an agreement to acquire the entire issued share capital of CMRS Group Holding Limited (“CMRS”), a leading marketing automation solution provider focused in Greater China in a consideration comprised of cash and a certain number of the Company’s American Depositary Shares.

The closing of the acquisition is subject to customary conditions.Based in Hong Kong, CMRS adds value to customers in data-driven consumer journey management, cross-channel marketing automation, and inbound marketing services.

Its proprietary technology aggregates data from multiple sources to help companies provide better customer relationship management (CRM) services.

CMRS has leading expertise in leveraging strategies and content over social media and KOLs to generate inbound leads and sales for companies.The acquisition will allow iClick to further enhance its full product offerings with CMRS’s marketing automation capabilities particularly for cross-border customers marketing into China.

Beyond solidifying iClick’s product offerings, iClick is confident that CMRS’s demonstrated profitability, resources, and potential to cross-sell iClick products will allow it to contribute to iClick’s Enterprise Solutions’ bottom line in the near to medium term.https://www.martechcube.com/iclick-acquires-marketing-automation-solution-provider-cmrs/