The digital explosion
The last two decades have witnessed a digital explosion and accelerated digital transformation all over the globe. Businesses have adopted the wider, more engaging, and better measurable platform of online digital media, meeting the on-demand content requirement by users and evolving business models.
Growing internet & mobile connections
Needless to say, mobile devices are now a constant part of every-day life for millions of people. Across the globe, web-enabled devices such as smartphones and tablets have evolved into essential tools for communication, information, news, and entertainment alike. In 2020, the number of unique mobile internet users stood at 4.28 billion, indicating that over 90 % of the global internet population use a mobile device to go online.
Affordable mobile technologies have pushed the total number of mobile ownership and internet usage higher than ever before. This escalating trend is evidence of developing digital markets where mobile networks are the primary means of internet access. Today, mobile internet traffic accounts for more than 55 % of total web traffic, while in mobile-first markets such as Asia and Africa, mobile connections account for an even large share of webpage views.
Digital Transformation has Changed Communication Forever
Due to constant development and technical innovation in the digital world, there is a surge in digital communication. Data shows that 43% of respondents used text messaging more often. This was followed by an increase in voice calls (36%), social media (35%), and video calls (30%). Almost a quarter of people more frequently used email (24%), and just over one fifth played online games more often (22%). Taking all modes together, 46% of respondents had only increased their digital communication, without decreasing any of the methods.
Although 87% of surveyed executives agree that “digital” is a big priority, digitalisation can have very different meanings to different leaders. “When that organisational priority trickles down into communications, the meaning of ‘digitalisation’ can seem even less clear,” says Gartner research leader Elizabeth M. Barrett.
As new media grows in popularity, many are shifting their advertising dollars away from traditional media and into areas such as social media and online ads. The days of investing entirely in one form of media are ending as many seek out multiple channels to reach consumers. Before the evolution of digital media, marketers had a finite set of advertising tools and outlets at their disposal, thus restricting the reach.
It won’t be wrong to say that we live in a world where almost everything we do is interconnected to the digital world. Considering that over 4.3 billion people are on the web and two billion of them are online shoppers, there are infinite opportunities to reach people who are interested in your brand/product/service. With rapidly growing technology, digital marketing has proven to be a boon to collect innumerable insights into user/consumer behaviours, thus allowing marketers to explore more effective modes of customer engagement.
Upskilling with IIM Indore’s Executive DMS Certification
Using online marketing you can promote your company and help earn a higher return on investments. Gain excellent opportunities through digital marketing to reach valuable leads. Spend your marketing budget more effectively and witness targeted growth in business. Needless to say, digital marketing has become a crucial part of every organisation today. Unfortunately, traditional industries of a few sectors still lack enough advanced marketing talent and robust marketing strategies for companies. Traditional marketing programmes do not adequately equip professionals with a thorough understanding of the digital marketing landscape, which is essential for strategy. IIM Indore’s Executive Programme in Digital Marketing and Strategy (DMS) is designed to fill such gaps and lead the transformation to help every industry expand its global reach beyond imagination.
The Executive Programme in DMS offers a comprehensive understanding of the use of digital programmes, social media, and mobile applications to its participants. The programme offers an executive certification course that covers several advanced aspects and strategies apart from the basics of marketing, brand management, and consumer-centric content development. This programme provides a much-needed competitive edge by helping professionals upgrade their existing skills and knowledge from industry experts. IIM Indore’s DMS includes a capstone project through which participants can apply everything they learned throughout the course of the programme.
Proficiency in digital marketing and strategy can lead to career opportunities galore, namely, Digital Marketing Manager, Brand Manager, Online Content Developer, Professional Blogger and many more. Since digital marketing has the power to stabilise an organisation’s brand image in a fast-paced environment, it holds a significant role in today’s business landscape. Up your digital skills with the Certificate Programme in Digital Marketing & Strategy from a well-known institute like IIM Indore.
To know more: https://timestsw.com/course/iim-indore-certificate-programme-in-digital-marketing-and-strategy/
