Two of the areas where many companies, both fledgling and experienced, tend to falter are with their marketing and branding efforts. These two elements go hand-in-hand, but it can often be difficult for business owners to switch gears and learn to embrace and use them to their fullest potential. This is often because the business owners and managers are trained in their company’s specialty — they make certain products or offer certain types of services. Marketing and branding are not always part of their wheelhouse.
Unless they hire a marketing team — which is too expensive for many up-and-coming companies — they may not get the reach they need. Fortunately, there are options available that can make marketing and managing the marketing aspect of a business much easier. Even if you do have marketing personnel on staff, the right tools and features can help to make their jobs easier, so they are more productive.
Consider the Marketing Management Platform from FuseBox One, for example. You’ll find a host of tools that can help to improve your efforts. It will allow you to upload, store, organize, and align your marketing and digital assets. However, it offers far more than that.
Marketing and branding are essential. Below, you will find some of the ways that you can use tools from FBO to make these aspects of the job easier and more efficient.
Product Templates
How much time and energy are you spending creating your marketing materials? The written content isn’t usually difficult to create, but getting the design elements for things like brochures, flyers, cards, and other branded assets can be time-consuming. This is especially true for those who do not have any graphic design skills.
When you have the right tools in place, such as the Marketing Management Platform from FBO, it removes the hard work. You can use product templates that are always the right size, and you can then simply add the content that you need.
Using these product templates offers some great benefits. One of the benefits is that it will reduce the amount of time it takes for you to get your work done since the templates are ready to go. Even if you aren’t an artist or graphic designer, you and others on your team can handle the work, and you can do it far more efficiently.
The use of templates also means that you won’t have to bring aboard a graphic designer for your team. Whether you are hiring them full-time or as freelancers, this has the potential to be costly. Product templates will cut costs significantly, which should be music to any company’s ears. The templates can be used again and again. Just change the artwork and content, and you have an entirely new piece.
Social Media
Today, you can’t forget about social media. It doesn’t matter what type of company you are running. You need to have accounts on social media for several reasons. For starters, you must have social media to help boost your brand recognition. Your competitors, regardless of industry, will likely have social media accounts. You need to have them, as well.
Of course, you need to do more than just have social media accounts. They have to be properly branded with the type of content you are posting and with the images you use. Your banners and images should be the same on your social media channels as they are with your other online and offline branding. After all, you need to stay on brand when you are using these channels. The right tools will help to make this possible. Continue reading about the Right Tools for Marketing and Branding.
VIVEKANANDA INSTITUTE OF MANAGEMENT STUDIES About us:VIMS conducts a Full-time MBA Programme that spans for duration of two years.
The Programme is affiliated to the Anna University, Chennai.
The choice of electives by each student in the programme should complement the career objectives of the student concerned.
After completing the first year, customization of MBA curriculum is possible by choosing electives that establish depth in a particular area, or make obvious an enjoyable perspective of business principles that encompasses several functions.
Out-bound Training Programmes are organized as a part of the MBA package.
To gain practical exposure to the industry, students also undergo a Summer Internship for 6 to 8 weeks as well as project for 6 months.
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