Though at the core, product and brand management have a close connection with a product or service; yet both are different and offer value to customers in their way.
While product management offers an inferred extrinsic value for choosing a product and is measurable, brand management usually focuses on communicating intrinsic value i.e. perceived value for choosing a specific product over another. A product cannot be a success if any of the two areas is weak. If you know both, you will certainly have an edge over your peers.
Doing an Advanced Product and Brand Management Certification from a well-known institute will certainly add to your credentials making you the first choice of employers.
Push Your Career with A Certification
Product & Brand Management Connection
Product & Brand Management Certification is Worth it
Why Become a Certified Product/Brand Manager
Register in IIM Kashipur’s product and brand management certification
Key Highlights
Product Managers are responsible for discovering, developing, designing, launching and marketing a product. In the process, they have to engage all of the relevant stakeholders (which includes the whole business operation) and make sure that their Product Vision is respected by them.
Brand people come usually from creative backgrounds, where they try to combine user research, psychology, and design to find out what matters the most for potential audiences.
Product & Brand Management Connection
Product management focuses on designing the features of the products and services, whereas brand management focuses on building the perception of the product or service in the minds of the target audience. Product management works on creating value propositions that fetch tangible rewards.
On the other hand, brand management emphasizes on creating an intuitive value proposition to improve the way potential customers look at a product or service. Brand management caters to customers’ desires and experiences. However, it needs to be emphasized that to make any product a huge success brand management cannot be ignored.
There is no doubt about the fact that a product and brand management certification is a worthy investment since there is an increasing demand for product managers right now. On many sites, we see that product managers are referred to as the “mini-CEOs” and very fittingly.
They are responsible for ensuring that the lifecycle of a product goes seamlessly from product idea to its launch and beyond i.e. branding. It is branding that affects the buying decision of consumers to a large extent. So, it certainly makes sense to know this facet in today’s highly competitive age when new products are launched almost every day.
Product & Brand Management Certification is Worth it
There are various certificate programs in product management, but a course that covers both product and brand management certainly is a wise choice. Why?
Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will help you enhance your product or brand’s market value.
Post completion of the programme you will gain expertise in making critical decisions about brand repositioning and extension. You will learn the important facets of analyzing, understanding, and managing your product and brand for generating long-term value as well as the highest success. You will not only understand the customer’s approach but will also be able to manage customer engagement efficiently. That’s not all! You will dive deeper into the business impact of product and brand management initiatives and systematically strategise plans to excel in the field.
Why Become a Certified Product/Brand Manager
The benefits of becoming a certified product and brand manager are immense.
With the right professional qualification, you would be able to grab your dream position like senior product/brand manager or a product and brand Director. With a senior role comes lucrative salaries.
The average salary for a Product and Brand Manager in India is ₹1384421(Unspecified Type).
The average salary for a Senior Product/Brand Manager in India as per Payscale is ₹2454820.
The average Annual Salary for Directors as per Ambition Box is ₹ 16.0 LPA. The salary range is ₹ 5.3 Lakhs to ₹ 35.0 Lakhs.
So, this highly in-demand qualification will leverage your resume and allow you to stay ahead of the competition.
You will be learning the new-age product/brand management concepts and gain the confidence to manage the product lifecycle effectively. Apart from this, you will learn about the frameworks, templates, and strategies employed by top-notch product/brand managers.
During the course, you will come across people in this field just like you. You might also get to meet industry experts like company founders, Group Product Managers or CEOs, and CPOs. Establishing connections with them will prove fruitful in the long run.
Getting a product manager certification will be a fantastic way of enhancing your credibility and advancing in your profession. It will help you make inroads in your profession and rise high in your career, earn credibility in your niche, display mastery with advanced knowledge of core concepts, and stay ahead in the competition.
Register in IIM Kashipur’s product management certification
IIM Kashipur’s product and brand management certification brings immense value to your CV. It enhances your professional capabilities and gives you an edge over others. You will be perceived among the top candidates for hiring and promotions thus improving your credibility in the job market.
The course will help you:
Understand Key concepts relating to product and brand management
Understand concepts like NPD (New product development), Branding Building, Corporate Branding, Service Branding, Assessing Growth etc.
Understand and measure the financial impact of NPD and branding.
Understand how to implement different product and brand strategies etc.
IIM Kashipur is Ranked in the Top 50 by NIRF which speaks volumes about how it will boost your career. The course offers a perfect combination of Product & Brand Management. Once you complete this programme, there will be no looking back.
To know more: https://timestsw.com/course/iim-kashipur-executive-certificate-programme-in-product-brand-management/
IAS professional team has expertise in implementing green certification Services in Singapore in your organization for sustainability among competitors.IAS professional team has expertise in implementing green certification Services in Singapore in your organization for sustainability among competitors.Green Certification
Before knowing about the clauses and rules of certification we must know what is actually BIS certification.
In this article we will tell you everything you should know about the BIS certification this certification is, however, one of the most prominent ways to make your product immediately trustworthy in the eyes of the customers wholesalers retailers and other parties as the certificate provides a sense of truth and perfection to the product so let’s just know a bit more about this certification through this article
What is the Bureau of Indian standard?
To be very authentic this certification has taken place in our country many years ago it has been established in our country since the time of 1947.BIS came into existence in 1987 through an Act of Parliament.
So what is this is product certification scheme before heading towards the deep insides of the scheme we should know what actually it is and how does it work it is truly said that this BIS Compulsory Registration Scheme is eventually every essential for those manufacturers those are manufacturing some particular goods which throw bad effects on the public health and environment
BIS product certification scheme is one of the largest in the world, with over 26500 licensees covering more than 900 products.
Trademark contravention is very usual because it has several grey areas when it comes to the interpretation of IP rights law.
Coca-Cola's trademark over its bottle's shape, and Fair & Lovely and Emami about its brand line Glow and Handsome are still sub judice.
- You are the registered trademark's owner, and a rival business starts utilizing your mark without registration.- You recognize that a rival business incorporates similarity in wrapping, color, product design, tag lines, brand name or logo, or any other differentiating element.
If you have noticed another business utilizing your trademark, below are some points that might help you to get some legal redressal; Look out the area of business of the infringing mark - This has to be your first step, as the basic test that courts use to look out if the 2 businesses utilizing an identical mark is whether It would cause indecision.- For instance, Kellogg's in the packaged food industry is a well-known mark, so another business in the same industry with the same name will potentially be taken as a trademark infringer, and that can make your argument stern.
- Nonetheless, even if the infringer brand does not belong to your industry, it can still be illusively identical to yours.
It would involve looking out how long they have been in this business.- Also, you should look out how long the violator has used the trademark.
