Developing a Successful Women's Health Tracking App: A Guide for Entrepreneurs

For a while, the mHealth sector dominated the app stores, but recently, interest in apps covering everything from nutrition to exercise has increased, with a particular focus on female populations. Fitness trackers, for instance, have been around for a while, but until recently, they weren't made with the reproductive cycle or female-specific needs in mind. This is because companies didn't realize that women were interested in things like mood swings during menstruation, which can affect their performance, in addition to their general well-being.

What is Femtech?

Femtech is a burgeoning market for technology goods and services targeted at improving the health of women. Ida Tin, the CEO of the period tracking software Clue, coined the word "Femtech" for the first time in 2014. The global Femtech market was estimated to be worth $18.75 billion in 2019 and is projected to grow at a CAGR of 15.6% to reach $60.01 billion by 2027. Femtech is a term used to describe technology created with women's physical and mental well-being in mind. This might range from reproductive health equipment to mental health tools to fertility tracking applications.

While cisgender women and those with uteruses are frequently the target audience for Femtech products and services, there is an increasing emphasis on meeting the needs of all persons who have menstrual cycles, including Trans and non-binary people. Femtech products come in a wide variety of forms, but smartphone apps for tracking women's health are among the most well-liked subcategories. These apps offer instructional information on contraception, STIs, and pregnancy as well as the ability for users to track their menstrual cycles, ovulation, and fertility windows to manage their reproductive health.

Femtech App Types

According to CB insights, the Femtech market has received over $1 billion in VC funding to date, and it's just getting started. It includes a bewildering variety of products, including wearable fertility monitors, D2C feminine hygiene, feminine care products, and fertility testing kits. Among the apps available in this market are:

• Birth Control Reminder Apps
•  Period Tracking Apps
• Apps for sexual wellness
• Digital health clinics, women-specific fitness apps, and apps for feminine hygiene
• Medications Reminder Apps
• Apps for lactating
• Apps for Postpartum Consultation
• Apps that Track Child Development

How to Begin Building a Mobile App for Women's Health Tracking

If you're planning to create a mobile app for tracking women's health, there are a few things you should bear in mind.

• Goal and intended audience

Determining the goal and target market for a mobile app for tracking women's health is the first step in the development process. A women's health tracking app, for instance, would aim to educate users on women's health issues while also assisting women in managing their menstrual cycles, ovulation, fertility windows, moods, energy levels, and physical changes.

• Competitive Research

Before creating your app, it's critical to understand the challenges you'll face. Find out if there are any other apps available that have the same or a related purpose. How do they function? What attributes do they provide? What could you change to make your application stand out? What would set your application apart? What would entice your target market? Make a list of the ones you like and don't like, and consider ways to make them better. Keep in mind that not all features must be original; sometimes, copying what is already available can be advantageous. However, try to concentrate on providing a feature that other apps don't.

• Concept and Usability

You can start considering your app's design and functionality once you have a firm grasp of your target market. A women's health tracking app is likely to be used by individuals of all ages, therefore it's crucial to make sure the design is user-friendly and simple to use.

• Assemble a feature list

Now is the time to start considering the features your app will have. What will set your application apart? How can it be made simple to use and navigate? As you consider features, keep in mind your target audience.

• Find a company that develops mobile applications.

It is crucial to collaborate with the top mobile app development business when creating a women's health tracking app because the success of your app will depend on the caliber of the development process.

When selecting a mobile app development business, you should keep the following in mind:

1. A track record of creating fruitful mobile applications.
2. A seasoned and knowledgeable group of developer
3. Commitment to using cutting-edge technology
4. Commitment to fulfilling your unique demands and expectations

• Establish a prototype

You must make a prototype of your app once you have chosen a development firm. Before you begin app development, test your app idea using a prototype. You may use it to get user feedback and make sure your app is going on the right path. By doing so, you can make sure that the designers are aware of your goals and share them.

• Testing

It is crucial to test your app to make sure everything is functioning properly before releasing it.

• Launch your app

It's time to release your app to the public after you've tested it. Make sure to advertise your app on social media and other platforms so that users may discover it and download it.

• Improve and update your app

After you've made your app available to the public, it's crucial to keep an eye on how it's performing and gathering user feedback. Utilize this input to continuously update and enhance your app. This will assist you in locating any potential problems and guarantee that your software is constantly updated with the newest functionality and security patches.

Cost of Building an App for Tracking Women's Health

Depending on the features and functionality you put in the app, the price of developing a women's health tracking app will change. For instance, if you wish to incorporate sophisticated features like artificial intelligence or machine learning, the cost will be higher. We advise getting in touch with a mobile app development company to obtain a better idea of the price of your app. Based on your unique needs, they will be able to provide you with a more precise quotation.

Create Your Own Personalized Women's Health Tracking App with Oyelabs

A team of skilled developers with years of expertise building unique mobile apps makes up Oyelabs. To create an app that exceeds your expectations, we will work with you to understand your unique goals and objectives.

We have a history of providing our clients with top-notch mobile apps. Our team is committed to you with the highest quality service. To make sure you are pleased with the finished result, we will collaborate closely with you throughout the development process. Oyelabs is a great option if you're seeking for a business to develop a unique women's health tracking app. To discuss your project requirements, get in touch with us immediately.