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Mobile Health Apps Are Fastest Growing Segment Fueling The Growth Of Women Health App Market

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Sneha
Mobile Health Apps Are Fastest Growing Segment Fueling The Growth Of Women Health App Market

The global Women Health App Market is estimated to be valued at US$ 3,14 Bn in 2023 and is expected to exhibit a CAGR of 14% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Women health apps help in tracking menstrual cycle, fertility predictions, pregnancy, and general wellness. These apps provide features like customized calendar, period and ovulation predictions, pregnancy and baby tracking with reminders and notifications.

Market key trends:

One of the key trends driving the growth of the market is the rising adoption of digital healthcare solutions for women's health needs. With an increasing number of women using smartphones and internet globally, the demand for women health applications with features like convenient period tracking, fertility calendar and reminders to consult doctors are growing significantly. The feature of social networking and ability to connect with other women experiencing similar health issues offered in some apps is another driver scaling up their adoption worldwide.

Segment Analysis:

Content: The global women health app market is segmented by application into pregnancy tracking apps, ovulation tracking apps, menstrual tracking apps, and nursing apps. The menstrual tracking apps segment dominated the market in 2022 and is expected to continue its dominance over the forecast period. This is majorly attributed to the increasing awareness about menstrual cycles and fertility among women. Menstrual tracking apps help women track their period dates, symptoms, moods, and identify patterns to predict fertility windows and period symptoms.

Key Takeaways:

The Global Women Health App Market Size is expected to witness high growth, exhibiting CAGR of 14% over the forecast period, due to increasing awareness about women health issues and growing need among women to self-manage their health through mobile applications.

Regional analysis: North America dominated the global women health app market in 2022 and is expected to continue its dominance over the forecast period. This is attributed to the increasing adoption of smartphones and high awareness about women health apps in the region. Asia Pacific is expected to exhibit the fastest growth over the forecast period owing to growing women health consciousness and increasing penetration of smartphones in developing nations such as China and India.

Key players: Key players operating in the women health app market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. Growing demand for self-health management tools among women is encouraging key players to invest in developing more advanced and personalized women health applications.

Explore more trending article on this topic -

https://www.insightprobing.com/women-health-app-market-size-and-growth-analysis/ 

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