Women health apps are mobile-based applications that provides various tools and features to assist women in tracking their menstrual cycle, fertility, pregnancy, and other health parameters. These apps help in calculating fertile days, provide important reminders for taking pills, track symptoms and changes during periods, pregnancy and menopause. With busy schedules and hectic lifestyles, women now prefer using these apps on their smartphones to conveniently address various health issues rather than visiting doctors frequently.
The global Women Health App Market is estimated to be valued at Us$ 3.62 Bn in 2024 and is expected to exhibit a CAGR Of 6.9% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
The opportunity to address women's health concerns conveniently through mobile apps is driving the growth of women health app market. Features like period and fertility tracking, pregnancy calendar, medication reminders, basic healthchecks provided through these apps help busy women to manage their health on the go without visiting doctor frequently. Moreover, strong network of women communities and health experts available for support on these apps is encouraging more number of women to adopt health apps. Growing smartphone penetration and increasing awareness about women healthcare is further propelling the demand for women health apps. The convenient features and functions of these apps to address women's healthcare needs remotely without much effort are expected to boost the women health app market substantially over the forecast period.
Porter's Analysis:
Threat of new entrants: The threat of new entrants is low moderate as women's health is an emerging market and requires know-how and technical expertise to develop high quality apps. However, digitalization is making entry barriers low.
Bargaining power of buyers: The bargaining power of buyers is high as there are many women's health apps to choose from and customers can easily switch between apps.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as app development technology is supplied by few players but alternative suppliers are available.
Threat of new substitutes: The threat of new substitutes is high as new technologies like AR/VR based health solutions can emerge as substitutes.
Competitive rivalry: The competitive rivalry is high due to presence of many players offering similar functionalities.
SWOT Analysis:
Strengths: Women health apps provide private and easy to access health information. They also provide customization as per user's needs.
Weaknesses: Data privacy and security is a major concern. Technical glitches and lack of personalized consultation are other weaknesses.
Opportunities: Emerging markets and increasing health awareness provides major opportunities for growth and expansion.
Threats: Strict regulations around data storage and usage. Competition from specialized websites, telehealth and offline gynecologists and doctors.
Key Takeaways:
The Global Women Health App Market Demand is expected to witness high growth supported by increasing awareness about women's health, digitalization and rising internet penetration. The global Women Health App Market is estimated to be valued at US$ 3.62 Mn in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.
The North America region dominated the market in 2024 due to high smartphone penetration and women's health awareness. The Asia Pacific region is expected to grow at the fastest rate during the forecast period due to growing women health consciousness and increasing disposable incomes.
Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biololabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., and GenScript Biotech Corporation. These players are focusing on expanding their customer base through strategic partnerships and acquisitions.
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