Women health apps provide convenient access to women's health information, period and fertility tracking, and other medical services. They help women monitor their reproductive cycles and common health issues. With hectic lifestyles and increased health awareness, women are increasingly turning to mobile health apps for managing their wellness on the go.
The global Women Health App Market is estimated to be valued at US$ 3.14 Billion in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increased health awareness among women has been a key driver for the growth of the women's health app market. These apps empower women to take control of their health by providing real-time personalized diagnosis, symptom checking services and advice from medical experts. They have made women's healthcare more accessible by creating digital communities for sharing health information. Advanced features such as medical consultations, period prediction with ovulation phases and fertility tracking are helping users make informed choices about family planning. High adoption of smartphones along with the convenience of teleconsultation through apps is expected to further fuel the demand over the forecast period.
Segment Analysis
The global women health app market is dominated by fertility tracking and period tracker sub segment. More than 60% of women health apps available are either for fertility tracking or period and cycle tracking. This is because tracking menstrual cycles and fertility is one of the primary health concerns for women. These apps help women track the first and last date of their period, monitor menstrual symptoms and discover patterns. The data collected over time using these apps also helps predict ovulation phase and fertile window, which is useful for planning as well as avoiding pregnancies.
Key Takeaways
The global Women Health App Market Share is expected to witness high growth over the forecast period of 2023 to 2030. Factors such as increasing use of smartphones, focus on fitness and wellness, and growing awareness about women's health issues are expected to drive the market.
Regional analysis: North America region currently dominates the global women health app market. High women health awareness, preference for self-monitoring and diagnostic apps, and advanced digital healthcare infrastructure are some factors fueling market growth in North America. Asia Pacific region is expected to be the fastest growing market during the forecast period due to increasing healthcare expenditure, rapid smartphone adoption and rising health consciousness.
Key players: Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, and Agilent Technologies, Inc. These players are focused on expanding their product portfolio and increasing presence across global markets through mergers, partnerships and collaborations.
Check below related articles on this topic: https://www.pressreleasebulletin.com/women-health-tracking-apps-are-driven-by-growing-importance/
