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What are the best phases for a consumer experience journey?

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DX United
What are the best phases for a consumer experience journey?

If you want to know about the consumer experience journey, this article can help you to get a general idea. It is a collective set of interactions that customers receive while interacting with a brand. Marketing experts and sales specialists use this term often. The procedure helps to build strategies and develop roadmaps. 

Here DX United will inform you of the phases of the journey. 


The key phases are:


  • Awareness Phase. 
  • Consideration Phase
  • Decision Phase. 
  • Retention Phase. 
  • Advocacy Phase. 

Let’s discuss all of the above points. 

Awareness Phase

It is the primary stage of an experience journey. Most potential consumers begin at the awareness stage when a user has an issue or need and searches for a solution. Customers are mostly looking for informational articles regarding products that could help them with their difficulties.

Consideration Phase

In this phase, customers compare the organization’s offerings to its competitors. Marketing teams may assist consumers in moving into the following phase of the customer journey if they can resolve significant difficulties that prospects have. In this stage, marketing teams must switch from a high-level and instructive tone to a more specific one.

Decision Phase

People at this stage frequently have a short list of businesses they would buy from, so an organization has an advantage over its rivals if it has a strong sales process and compelling case studies. Conversations between peers outside of the sales process are also made possible by being introduced to an existing customer as a reference. Additionally, positive interactions and rapport help distinguish brands during the sales process. From the customers' perspective, this stage is necessary for the loyalty solution program.

Retention Phase

Companies might develop a loyalty program or knowledge base FAQ during the retention phase. They can also routinely update clients on company or product advancements. Additionally, businesses might arrange frequent product training sessions or extend promotions throughout the customer lifecycle. Regular communication can result in increased customer involvement, customer value, and education.

Advocacy Phase

Word-of-mouth marketing can draw new customers to a brand and result in customer endorsement. Many people base their purchasing decisions on peer-to-peer success stories and case studies. If properly tracked, businesses may link a single referral's influence to subsequent revenue increases.

Bottom line

If you want more information about the consumer experience journey, you can land on the official website of DX United. They can provide the best digital experience to every client.

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