As of January 2021, the internet had 4.66 billion active users worldwide. That’s 59.5% of the total population of the world. So if your business still hasn’t joined the website bandwagon, then you’re missing out on this huge chunk of the market filled with potential leads.
The digital age has made websites a must-have for every business. Gone are the days when traditional marketing was considered king. Now, traditional marketing has to share its seat with digital marketing. And one of the pillars of digital marketing is having your company website; even a one-page site would suffice under the right circumstances.
Should you get one for your business? Here’s what you need to know.
What is a One-Page Website?
Its name speaks for itself. It’s a website that has only one HTML page. Most one-page websites have menu bars, just like other types of websites. But, the similarities end there. Because when you click on any of the links on the menu bar, it takes you to a predefined HTML anchor on the page instead of directing you to other HTML pages.
The web design trend of the one-page website has been gaining nods of approval, especially from small businesses and start-ups. That’s because they’re low maintenance and simple, yet they can look aesthetically pleasing at the same time.
When Does a One-Page Website Not Work
Although a low-maintenance, one-page website is every busy businessperson’s dream, you would still have to ask yourself if it’s compatible with your line of business and marketing strategies.
- When You Have Too Much Content
A one-page website may not make sense if you have a vast collection of content. You wouldn’t want your readers to scroll endlessly on your site, seemingly without the end in sight. Not to mention how difficult it would be for readers to navigate around your site. A poor user experience won’t win visitors to your website.
- Selling a Huge Number of Unrelated Products
Another example where a one-page website may not work is selling several products that belong under different categories. A one-page website’s layout will not work well with that kind of setup and may confuse your visitors. Your visitors may end up abandoning your website in favor of others with more organized layouts.
Who Can Benefit From a One-Page Website?
- Small Businesses and Start-Ups
A one-page website may work best with business owners who are just starting, and thus, have limited resources for a full-blown, multi-page website. Creating a one-page website is almost always faster than the usual multi-page website.
- Businesses or Individuals With Limited Number of Content
Individuals, who don’t have a huge amount of content to post yet, may also find the one-page website advantageous. Though your contents may be limited, a one-page website’s layout allows you to display them in a direct, no-fuss way that internet readers will appreciate.
Creating a One-Page Website on WordPress
So you’ve done your homework. And you’ve concluded that a one-page website is what will work for your business right now. Then it’s more than likely that the next step you’re looking for is how to create one.
One-page sites aren’t difficult to create. However, they are usually complicated when it comes to HTML coding. If you have no background in coding, then that should be the least of your worries because platforms like WordPress make creating websites easy for anyone.
Before heading over to WordPress, you may want to look at samples of one-page websites. That way, you’ll find inspiration on how you would want yours to look. Once you have an idea in mind, here’s how you’ll create it on WordPress:
1. Establish Your CTA
One reason why one-page websites work is that they’re direct. And they owe their nature of directness to their simplicity and absence of clutter. When you have a single page to showcase your business, you’ll have to be deliberate as to what you would want your visitors to do.
Do you want your site’s visitors to buy your products or sign up for a membership? With the limited space, you’ll have to give them clear information and instructions. All the information that you put on your site should lead your visitors to your goal.
2. Select Your One-Page Theme
You’ll find plenty of themes to choose from at WordPress. To narrow down your choices, it’s best to look for themes specifically created to make it easy for you to design a one-page site.
Look out for these elements when choosing a one-page theme:
- An easy-to-use web page builder that comes with the pre-built elements
- A means to break up your page into various segments
- An option that allows your visitors to jump to the various segments of your page
- User-friendly header section
- An option to add CTA buttons that can be customized
3. Personalize Your Page
After you have chosen a theme, you can begin customizing your site to your liking. Remember that the design of your website should resonate with your target audience while embodying your business’s branding. Moreover, your website should be optimized for your objective.
Put some thought into how you want to present your content. Ensure that it’s in a visually appealing way that holds your visitors’ attention. And at the same time, it provides all the information your visitors need in a precise way since you have limited real estate.
Some tips that you can use:
- Keep everything simple. Refrain from including elements that won’t contribute anything.
- Use headers, backgrounds, page dividers, etc., to visually separate the sections of your site.
- Give visitors the option to navigate your site, so they can quickly jump from one section to another.
- Ensure that your CTAs are noticeable and compelling.
To Wrap Things Up
The direct and uncluttered way a one-page website presents itself allows your site to be less complicated. And because of that, it will be easier to make your website mobile-friendly. However, the commonality and familiarity of multi-page websites allow visitors to trust them more.
Choosing whether a one-page website is what your company needs ultimately boils down to whether its functionality will fit your marketing campaigns and business purpose. Its unique characteristics should work for you, not against you. And when all is said and done, it is your business. And nobody knows it more than you.
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