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Poultry Diagnostics Market is Estimated To Witness High Growth Owing To Growing Demand for Rapid Diagnostic Testing

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Saya Bonde
Poultry Diagnostics Market is Estimated To Witness High Growth Owing To Growing Demand for Rapid Diagnostic Testing

The poultry diagnostics market is estimated to be valued at US$ 536.7 Mn in 2023 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Poultry diagnostics involves detection of various pathogens and diseases in avian species such as chickens, ducks, turkeys and geese. Rapid diagnostic kits and instruments helps in early detection of infectious diseases in poultry farming. Early disease detection ensures timely treatment and containment, thereby reducing farm losses.

Market key trends:

Growing demand for rapid diagnostic testing from poultry farmers is a key trend spurring market growth. Rapid diagnostic tests provide quick results within hours compared to conventional laboratory-based methods requiring 1-3 days. This allows prompt diagnosis and prescription of accurate treatment. For instance, enzyme-linked immunosorbent assay (ELISA) tests provide results within 4-6 hours for avian influenza and Newcastle disease compared to virus isolation methods requiring 3-4 days. Rapid on-site diagnosis helps curb the spread of contagious diseases among flocks.

Porter's Analysis

Threat of new entrants: The poultry diagnostics market requires high initial capital investment and the presence of several established players presents barrier for new players.

Bargaining power of buyers: Buyers in the form of veterinarians and poultry farmers have moderate bargaining power due to presence of several diagnostic solution providers.

Bargaining power of suppliers: The suppliers of diagnostic kits, reagents and consumables have moderate to low bargaining power due to fragmented nature of supply market.

Threat of new substitutes: There exists low threat from substitute due to lack of alternatives for disease diagnosis in poultry.

Competitive rivalry: The poultry diagnostics market witnesses high competitive rivalry due to presence of global established players.

SWOT Analysis

Strength: Availability of advanced testing kits for disease diagnosis. Growing awareness about poultry health and food safety.

Weakness: High cost of advanced diagnostics poses challenge in developing regions. Dependence on seasonal demand and outbreaks of disease.

Opportunity: Growing poultry meat consumption worldwide. Initiatives by governments to control zoonotic diseases.

Threats: Trade barriers imposed by certain countries. Emergence of new pathogens resistant to vaccines or antimicrobials.

Key Takeaways

The global poultry diagnostics market is expected to witness high growth, exhibiting CAGR of 11% over the forecast period, due to increasing consumption of poultry meat worldwide. The market size for 2023 is estimated at US$ 536.7 Mn. North America dominates the global poultry diagnostics market currently due to stringent food safety regulations and favorable reimbursement schemes for veterinary diagnostics in the region.

Regional analysis

Asia Pacific is projected to be the fastest growing market for poultry diagnostics during the forecast period. This is attributed to increasing demand for animal protein in countries like China and India. China accounts for over 50% of global poultry meat production currently. Latin America exhibits high growth potential for poultry diagnostics market supported by growing population, rising disposable incomes and urbanization in the region.

Key players analysis

Key players operating in the poultry diagnostics market are Zoetis, Thermo Fisher Scientific Inc., Baltivet, Bioingentech, Devex, BioChek, QIAGEN, Bioneer Corporation, Megacor Diagnostik GmbH, Merck & Co., Inc., IdentiGEN, Abaxis, BIOMERIEUX, Transasia Bio-Medicals, Boehringer Ingelheim International GmbH, EW Group Ltd., and Hygiena, LLC. Major players are focused on new product development and adoption of innovative immunodiagnostic technologies for livestock disease management

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Saya Bonde
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