Measuring the Effectiveness of Employee Engagement Programs

As per research, organizations having highly engaged employees are 17% more productive and 21% more profitable compared to other companies. This clearly shows the importance of employee engagement in the workplace. Engaged employees consider company success as their own success and work dedicatedly to help the company achieve its goals. Running employee engagement programs is a great way to boost engagement and productivity levels at your organization. However, measuring the effectiveness of the programs is also equally important. To know more about this, continue reading further:

What are Employee Engagement Programs?

Employee engagement programs are the techniques or strategies that organizations use to keep their employees engaged and motivated at work. Engaged employees play a significant role in the overall growth of the company. With high levels of engagement comes higher productivity. Therefore, it is totally worth investing some time, money, and effort into strategizing an employee engagement program to make your employees feel valued and appreciated.

Some common examples of employee engagement programs include quarterly bonuses, employee of the month programs, social media shoutouts for best performers, public appreciation, and many more. When employees are happy and satisfied, you will see immense growth in your organization. On the other hand, disengaged employees only do the bare minimum and have nothing to do with the company’s success.

Methods For Measuring The Effectiveness of Employee Engagement Programs

No matter how excellent an employee engagement program you are running, you need to track its results occasionally. It helps you analyze where your program is doing well and the areas of improvement. Although a few factors are easy to measure. For example, you can compare the number of on-time project completions before and after the program's implementation. Similarly, you can compare employee absenteeism and other concrete measures. 

However, employee engagement as a whole is hard to measure like this. The following are a few steps you can follow to measure how effective your employee engagement programs are:

1. Define Your Objectives

You should be very clear about the objectives you intend to achieve with an employee engagement program. You need to define what will be the success of the program for you. You can do this by quantifying several metrics, such as the employee participation rate, employee satisfaction rate, and the overall impact of the program. If you think at least an 80% participation rate is required to call your program successful, you can consider it a metric. Moreover, if you think over 90% of participating employees should be satisfied with the program, conduct an online survey to get insights into their satisfaction levels.

2. Track Your Goals

Setting objectives is not enough, you also need to develop a proper measurement plan and ensure well-managed administration of the program. Before measuring the effectiveness of an employee engagement program, you need to clarify a few things. Is your team executing and managing the program well? Are your employees participating and engaging with the Loyalty program? If not, you must look for the factors that you need to improve. Even if they are participating, you must analyze to what extent they are excited about it. Also, see how the program is impacting your organization as a whole.

3. Determine VOI (Value on Investment)

Measuring ROI on a voluntary basis program is not practical, however, you can determine its VOI (Value on Investment). It wouldn’t be a good idea to compare the amount you spent with the increase in profit. But you can compare the amount you spent (on bonuses, gifts, etc) to the amount of value your organization has received. You might have spent Rs. 5 lakh, but if that got you thousands of positive comments on social media, a good office environment, and happy employee faces, it’s totally worth spending.

4. Use Data Analysis

You can also analyze your employee data to see how many of your employees are participating, how many of them are actually active, and what are their satisfaction levels. Visual reporting allows you to view your data to monitor outputs. Data analysis techniques help you more accurate and faster conclusions. You can use different types of graphs, charts, etc, to compare the absenteeism levels before and after the program, completion of projects before the deadlines, and so on. 

5. Improve Using What You Learn

After analyzing the results of your employee engagement program, make sure that you act on what you have learned. If the program is working well, that’s great. But if it is not showing the desired results, you need to take action on the basis of what employee data tells you. Try to identify more and more areas of improvement and put your maximum effort into improving the program.

Hire an Employee Engagement Solution Company

If you already have a lot to handle and you are unable to manage your employee engagement program, it is recommended to partner with an employee engagement solution company. Proper implementation and management of the program are extremely important in order to make it effective to the maximum extent. Employee engagement solution companies in India like RewardPort can help you out with this. They have an experienced team of professionals who can analyze your organizational objectives and align the employee engagement program with these goals.