Vlad Dm
Raise your hand if you've never used online meal delivery service. No matter what you ordered - Chinese noodles or pizza. I'm sure, everybody's had this experience at least once. But was it successful? It depends not only on the service and quality of products but also on the website where you made an order. Even tasty food may seem unappetizing if there are no high-quality pictures, right?
So first let's see what types of food services are available in the market.
Food for athletes
Your muscles require a constant supply of food high in calories. If you are engaged in building your body, you need to eat after every training session to replenish the lost energy. It may be difficult to find special food for athletes in a traditional supermarket, so there are an appropriate online 24-hour food delivery services for people leading a sportive lifestyle is a great idea.
Website providing food for athletes
Food for fans of cooking
You like cooking but hate shopping? Just order all the products online! Such services make it possible to order simple fresh products that you can buy but without having to leave your apartment. After you've ordered and received it, you can apply your cooking talent in the kitchen.
Healthy food delivery service
It is almost the same service as the above mentioned, but here you can find only healthy food. The company sends you products and recipes for cooking a good family meal for your loved ones. You just need to indicate what food you like or dislike, and your delivered meals will full of healthy ingredients.
For juice fans
Juice can also be related to food. And juice delivery services exist as well. You can buy juice wholesale or just a few bottles. It can be both fresh juice and a packed alternative.
Order juice you like from the website
For those who are on a diet
These food websites offer you diet plans where you can find something applicable for you. If you need to lose weight, or you have some gastrointestinal diseases - there is a set of special meals to supply your body with necessary vitamins and help you recover as soon as possible.
Ordinary food services
The most popular and habitual services for the majority of people. Depending on the cuisine you prefer, there you can find everything starting from sushi to various kind of soups.
Things to consider while creating the food delivery service
It should be noted that you need to constantly improve your meal delivery service (acceptance and the processing of an order, terms of delivery, bonuses, loyalty programs) and products (food quality, its assortment and so forth). It's like trying to wallpaper over a decaying wall. The same concerns are with the website - you should improve it in all aspects.
Design
From the very beginning, you must think about the website design. Everybody wants to surf websites with many drop-down windows and large colorful pictures. Food delivery service websites should be as simple and clear as possible for the customer - nothing should distract his or her attention from ordering the food. It must have common restaurant ordering system.
When you make the design for your website, you need to pay attention to the following factors:
- Color spectrum. The website should be easy on the eyes. Keep in mind that you are making this website primarily for clients;
- It is better to use a white background - it will simplify the creation of product images for your catalog;
- Information about goods in the basket should always be visible to clients. While scrolling, customers should be able to see what he or she ordered and the amount of the order;
- There must be an 'Up' button in the footer (you can call it whatever you wish);
- Fix your main menu in the top of the browser's edge or to one of the sides. There you can place links to main informational pages (terms of delivery, payment, ad campaigns etc.) and information about goods in the basket;
- Avoid heavy images! Slow loading website pages only alienates customers. Optimize graphic elements of the website for quicker page loading.
Site information
The first and main rule of the best food delivery service is the topical information it has. Display all the information that may cause a rise in the customer's attention. This info can be the following:
Delivery terms
The client wants to understand how much he or she will pay for the order including a delivery fee. If they don't find this info - they will start calling your manager and assaulting him or her with questions. It is better to create a separate section where they can find out the delivery fee. You should set up an automatic calculation of the delivery cost when somebody makes an order.
Delivery terms in food ordering website
Payment terms
By cash or banking card - here are two main types of payment. Cash is cash, it is clear. Let's consider the second payment type more thoroughly. Add the ability to pay for the order using Visa, MasterCard etc. There are a lot of systems for its implementation.
Catalog
When you fill your catalog, use pictures of all your products. The client must see what he or she is buying. If the food your courier delivered significantly differs from the depicted, you may lose your client. Online food ordering system shouldn't be different from that common one client used to.
Reviews
Everybody wants to know whether or not the food website's offer is good and tasty. So they want to check reviews from other users, and learn what they think about your home food delivery services. Don't forget to include this section in the to-do list.
Contacts
In this section, it is necessary to indicate your service location for self-pickup, your address, and a phone number.
Ordering process
This process should be quick and simple. The customer shouldn't be overloaded with many fields. You only need main data: the customer's name, contact phone number, delivery address, the number of people and comments to order.
Also, it is preferable to make an online ordering form on one page.
The most applicable scheme:
1. Add a product to the basket;
2. Move to the basket;
3. Select the payment and delivery type;
4. Fill in the required fields;
5. Payment with the card (if it is cashless payment);
6. Thank you for your order!
Website statistics
Use statistics services to be aware of how many people made orders, and how many failed to do it. This statistic will help you reveal the strong and weak sides of your website and online ordering system in particular.
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