Seeing is believing! People believe in the things which they see than the one to which they listen or read. This is the reason we remember visuals more than the simple text or numbers. If we talk about business, people use strong visual graphic based solutions to engrave their brand’s name on the minds of the people. Logos are the most prominent source of strong visualization of your product. They are printed in all the marketing materials like brochures, website, cards, posters, billboards etc.
Apple bitten fruit, NIKE swoosh and green mermaid of Starbucks, these are some famous logos that has taken over the world by storm. What makes these logos stand out in the crowd? It is the work of creative and innovative techniques that are used in designing these logos.
Let’s talk about those techniques which can be used to make distinctive logos:
- Gradient Mesh
Gradient Mesh is the most innovative technique used by graphic designers to make vibrant logos. The technique includes the use of bent and twisted lines, swirled around one another to bring a three-dimensional effect. Designers used different bright colors to assemble in an array that shows how colors are changed when toppling over one another. This technique is mainly used to give a 3D effect to the logo.
- Dynamic Letterpress
Dynamic Letterpress has taken the designing industry to the new height. Many graphic design agencies offer this technique in logo making along with custom ae logo design services. It involves the use of thick and thin lines to add complexity in the objects in a logo. The use of lines is excessively utilized in this technique. This technique adds depth to the logo and makes it appealing to the eyes.
- Polygon Abstract
This technique is unique and creative at the same time. The use of triangular shapes and color gradient in this technique are used to give a folded paper effect in a logo. This designing technique is in a verge of getting mainstream as many companies are using the logos that are made out of this design.
- Negative space
Negative space, also known as white space, is the technique used by many designers. It includes the use of alternative colors to bring a dual imagery of the logo. The technique involved a hidden or obscure image in the logo that gives it a mysterious effect. These types of logos capture the viewer’s attention and make it memorable.
- Line Art
It is the simplest yet effective logo designing technique, which involves the use of lines. It is considered the most favorable designing technique for graphic designers. Companies usually prefer simple logos because it makes it easier for the customers to understand their brand. Line art serves the purpose of a simple approach to logo designing. It includes the use of both straight and curved lines. You can see its example in Amazon’s logo.
These techniques make your brand’s personality aesthetically pleasing. That will help you to grab people’s attention and helps you to attract more customers.
Your company brand identity is crucial to your business success.
A good brand logo will represent your company’s mission, values and tell your prospects about your services and products.
Therefore, your business logo must be up to date with modern design trends.
A logo design should emphasize your brand’s strengths and reflect its core values.
A logo must be memorable enough and create a long lasting impact on the minds of your prospects.If your logo is underperforming or if you feel you logo is outdated, then a logo redesign is a great choice.View original post here: https://dubaimonsters.com/blog/best-and-worst-logo-redesigns/
Success comes from the hard work; it is not like you do absolutely nothing or very little work and assume yourself to be entitled as a successful person.
Whereas logo designing is concerned, a logo designer can face their success depending on one perfect logo design, and also face the failure for a lifetime depending on just one single logo design.There are a vast number of qualities that logo designers must possess, as each quality plays its own significant part in making a logo designer a highly successful one.
Following are a few most essential qualities that a logo designer must have in order to be one of the best logo designers.Must Be Able to Think CreativelyRobin Matthew says that,“Design is where science and art break even.”If you want to become a professional and highly successful logo designer, then it is only possible if you have the next level of creativity and you are able to create a design that catches the attention of the customers, as Juan-Carlos Fernandez quieted,“Bad design is smoke while good design is a mirror.”And it is not even remotely possible to develop a good design without possessing a creative mind.
Must Be Capable of Understanding The Persona of The Company or BrandAs David Craib said,“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’”The logos you develop must reflect the accurate meaning of the brand; it should not let the audience of the brand to stray from the idea it wants to deliver; this can only happen when the logo designer understands the nature of the business altogether.
Must Have The Adequate Knowledge of the Colors PsychologySince every color has its own meaning and delivers its own kind of knowledge, it is necessary for all the logo designers to learn all about the color psychology.
It is mandatory for you to know what each color and its shades mean so that you know which colors to use for every logo design, even though it is from a different industry.
You might forget to concentrate on the product and services.
Also the prime ingredient, content which brands often forget to highlight excellently.
You can never compose a timeless logo.
If you are looking for an example just look at the logo of Pepsi.
With the changes in generation and time, Pepsi has revamped its logo.The most crucial challenge was to maintain the uniqueness and quality of the brand and they are doing it excellently!
It is the way of representation and crispness that audiences try to find in your logo.
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When you think of New York City, what's the first image that comes to mind? More iconic than yellow cabs or even the Statue of Liberty, the “I love NY” logo is an internationally recognized symbol of the city that never sleeps.
The famous heart-centric logo was created back in the ‘70s and it’s one of the first instances of using a heart in place of the word love. This is a colorful and modern symbol of strength, creativity and unity. It’s a timeless emblem with a rich history, and a powerful message for the future.
