This world is constantly being dependent on digital and online platforms. Marketing techniques are now being replaced by digital strategies and it is not far off to see that every emerging business will be relying on the notion of digital marketing strategies. Branding solutions mostly comprise designing logos, producing videos for video marketing and content-based marketing. However, another branding type is becoming more and more prevalent over time and that is called illustration design.
Illustrations are sub-categorized into several types and the use of wildlife illustration is becoming more and more prominent. However, with illustration styles and types aside, how do illustrations even work for branding? The advent of the internet introduced social media and networking sites. Wildlife and animals have been connected and associated with human behavior and mannerisms throughout history. Mostly used as symbolic representations, animals are used in every domain of illustration design, paintings, drawings and logo designing.
Various conceptualizations and notions of symbolism can be easily represented by animals. Each animal can represent something that humans can relate to. A lion displays determination while an eagle can exhibit the impression of honor. Every animal can represent ideas, messages, values, and beliefs that are unique and contemporary.
However, you cannot simply use an animal symbol in your illustration without research. It is essential to conduct adequate research and only then decide whether it is needed to create an animal illustration and if yes, then what wildlife animal would be befitting for your design concept. An extensive plan is required for every step of illustration design. Without one, you will not be able to portray your message better and the illustration would hold no meaning to the viewer.
