logo
logo
Sign in

Understanding of Marketing Communication mix by Abhay Lodha

avatar
Aman Bhardwaj
Understanding of Marketing Communication mix by Abhay Lodha

MARKETING COMMUNICATION MIX: The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing. Communications mix is used by a company to pursue and achieve its marketing objectives.

Elements of "Communication Mix" which is also called "Promotion Mix".

Advertising

Sales promotion

Public relations (PR)

Personal selling

Direct marketing

collect
0
avatar
Aman Bhardwaj
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more