It’s been a challenging, exciting and long (and sometimes tense) journey from the day that Matilda and I converted one room in the house to an office to the present – with a full-fledged team of writers, designers, videographers and support infrastructure.The defining moment for us in 2015– Adfactors PR, India’s largest independent PR agency, took a majority stake in the business because they believed that content was an asset in the communication space.
Demonstrating the good work that we’ve done over the years rather than painting castles in the air. We believe in showing rather than just telling. Demonstrating the good work that we’ve done over the years rather than painting castles in the air. We’ve also silently built a full-fledged digital and social team, as well as a creative and development team.
Through the ten years, we’ve remained true to our word and belief. That content underscores everything that a client needs.
I often tell my colleagues that I grew up in an era when there were only two brands of cars on Indian roads – the Ambassador and the Fiat.
A car without fuel is like a program without content.
Vehicles for communication may change, frequency may change but the need for the message remains unchanged.
Finally, the best lesson I’ve learnt in the past decade has been to work with good people. People are good by nature, but they need the orientation and counselling to work in this business. It’s pretty rough terrain sometimes – the ecosystem can be harsh, customers unforgiving and competitors aggressive – as an agency senior, one has to be able to help the team constantly align with the vision and goal. A goal that is realistic and not a mirage in the desert. That can be tough sometimes.
Since you’ve read this piece, do connect – as a commentator, critic or advisor. I’d be happy to hear your views. Perhaps over a drink! All the best for the new year.
Like any other weapon, the effectiveness of content will depend on the wielder, how it is put to use, and also the budget.
The value of good content is particularly unmatched when the marketing budget is limited.Here are a few basic pointers that a new age entrepreneur may want to remember before putting content to use.What exactly do you hope to achieve with the content?Winning new customers is right on top of the list of things one can achieve with good content.
But when it is viewed in the larger context, content is a great tool for creating brand awareness, building trust (e.g., website visitors), positioning senior management as expects, improve organic search results etc.
Spray and pray is not good enough.
The sharper the definition of the target group (TG), the more effective your content will be.How innovative are you?Form always follows function.
Don’t be too fixated on a specific form or format.
Even though these two may look like night and day, it's possible to produce a content advertising plan for SEO that is, a content marketing strategy that helps your site rank better, for more keywords, and reach more clients.
Though we as human beings can look at a site with images of pet supplies and understand that it is an eCommerce site selling leashes, dog bowls, and puppy toys, Google has no idea how understanding what the purpose of this site.Content advertising allows you to go beyond the small paragraphs of homepage backup and alt text descriptions on photos, wherever your area for keywords may be restricted.
Through the use of articles, blog articles, guides, and other written content, you can use more keywords relevant to what your website is about and what others are looking for.One of the important skills you should learn to enhance your SEO along with your content advertising application, you can focus not just on creating a content advertising strategy for SEO profit.
If you see fine chocolates on the internet, your immediate reaction may be to create an informative article about why chocolate tastes good, or even why it makes a good present.
Rather, by doing just a little research, you might find that some dozen people are searching each month to get a thorough article on the health benefits of dark chocolate, but there aren't some good pieces out there on the topic.So long as the articles you're writing is unique and related to your business, these unique pieces will be able to allow you to occupy extra places in the SERPs, rank for even more keywords, and reach a larger audience.Digital technology is offered in its many forms to assist you to work faster.
For marketing, technology may enhance the quality of your marketing results and ultimately generate more leads.
A strong marketing scheme leads to a successful brand.
Business owners can agree that an effective marketing plan—which includes various aspects—affects the business more positively.
It’s also important to note that marketing trends evolve as tech advancements continue to emerge as well.
Meaning, each year, digital marketing grows and requires you to update your tactics to keep up with these changes.So, why is content marketing still a key factor in boosting your business?
Should you invest time and money to have a solid content marketing plan?
Would it be better to hire the best content writers to keep your platforms updated?Content marketing can be a tedious job.
We're offering user-friendly and search engine optimisation based content marketing strategy for Manchester-based companies.Content Marketing AgencyContent is only useful if it attracts customers and makes them regularly engage with your website.
Good content marketing can put you to higher rankings on search engines, generate permanent relationships and bring customers to your website.Content OptimisationRubbish contents wouldn’t fun to read, not valuable from the point of Google eyes.
I will start by recognising your business and tone of voice, or help you create one that will make you reachable to your customers.If there were no content on other sites, Google would not exist.Fundamentally, good content marketing uses a bright idea or valuable data and creates a brilliant output, combining aesthetics and customer information at hand.It is like a well-written poetry book that you can’t leave or a fast-paced song that you don’t get tired of.
Your content is what your customers will associate with your business, bringing you recognition as a brand worth spending money, time and energy in.
With the help of your content, you will enhance your customer portfolio and reputation.An SEO agency that helps you prepare succeed contentsWe have generated many content marketing strategies.
We will then carry out an entire digital marketing content analysis to mark fields for advancement on your website and create new ideas for marketing campaigns.
