Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP).Virtual attendees of the event will gain comprehensive information from both companies on how Google’s Core Web Vitals initiative and tools such as Google Search Console, PageSpeed Insights and Lighthouse, play a role in enhancing user experience and improving user satisfaction.The upcoming event is open to all online publishers who want to hear expert talks from Playwire’s executive team and Google’s Ad Manager Team on page speed and ad optimization.Playwire was one of two North American companies recognized as a Google Certified Publishing Partner (GCPP) in the first half of this year because of its long track record of successfully maximizing ad revenue for a diverse portfolio of publishers in the Esports and Gaming, Entertainment, EdTech, and Kids industries.

Google uses the GCPP program to provide assistance to online publishers with its suite of ad-related tools through carefully vetted partners.

A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited (“Activation” or the “Company”, collectively, the “Group”, stock code: 9919) is pleased to announce that Activation Group Co., Ltd, an indirect non-wholly owned subsidiary of the Company, entered into a memorandum of understanding (“MOU”) with HTC Corporation (“HTC”) in respect of building up a strategic relationship on the application of virtual reality (“VR”) in the event industry in China martech news.HTC is a global leader in innovative design for smartphone and VR equipment.

It is also the largest player in the VR market, holding the largest market share in both China and global VR markets.

HTC developed a series of smartphones, VIVE VR equipment and ecosystem through research and development to provide products and experiences that will wow consumers.

According to the MOU, HTC will be a long-term strategic partner of Activation on VR experiential marketing solutions in China market, and Activation will act as a long-term strategic partner of HTC as event agency in China market to promote HTC’s Vive Events solutions.

Both parties agreed to collaborate with each other to launch the brand events in China and provide clients with exceptional and creative experiential marketing and digital interactive solutions.

The MOU is valid until December 31, 2022.Mr.

As 80% of customers are more likely to make a purchase when brands offer a personalised experience, personalised CX needs to become the norm for brands.

With the continual evolution of technology, customers expect more from their online and offline shopping experience.

To meet their needs, you need to understand their sentiment towards your brand as well as your competitors.

Businesses can do this by analysing and tracking their online opinions from social media posts and online product reviews.

Analysis of this data will help you make personalisation key as it will help you avoid customer frustrations and make their journey more enjoyable.How do you personalise customer experience?Personalisation through AI and NLPAI and NLP can help personalise your CX by helping you understand and respond appropriately and quickly to your customer’s needs.

For instance, Macy’s used an AI-powered bot to offer real-time responses to customers, merchandise recommendations and personalised offers for a better customer experience.

Tell us about your role at Playable?Hello my name’s Bob and I’m good with computers.

I work with Playable customers – marketers who want to improve their video marketing – and partners in the US.

I’m the tech founder, so I built the first version of the product and help better engineers delete my code.

I’m the CEO so I try to remove obstacles from the road before they block the rest of the team.

And we’re just entering week #5 of the lockdown in California so I help my kids with their remote schooling.2.

My previous company – Incoming Media – optimized video delivery over cellular networks, using lots of data, and machine learning.Now, Playable optimizes the video content itself, use lots of data, and AI.About 3 years ago I met the investors who’d been growing a portfolio of video-tech and email-tech patents.

National sales agency Burdette Beckmann Inc. has released its contemporary new brand identity and website.

The legacy brand was founded in 1955 and continues to be an industry leader committed to creating meaningful outcomes for clients across the USA martech news.The site is fresh and modern in both interface and functionality.

It showcases BBI’s clean, fun new branding through engaging design features and animations.

Users are able to discover in detail BBI’s backstory with an interactive company timeline, learn about the multi-faceted services offered and their proven impact on customers’ sales, and more.“We are especially grateful in these challenging times to our clients, customers, and associates and wish to demonstrate our firm commitment to continuing to execute for them at the highest possible level.

It seemed a great time to resist the urge to slow down and take a more static approach.

We decided to go forward boldly and positively as we always have.

Email marketing is believed to be the most cost-effective method of engaging with customers and promoting products.

The average ROI of an email campaign is $38 for every $1 spent.But the question is, does every brand generate such a high ROI?

No, unless they create tailored campaigns that meet the subscribers’ needs.Here are five email marketing hacks that marketing executives use to generate the best results.1- Improve Your Email’s User ExperienceWith tons of emails landing in people’s inboxes, it is difficult to grab their attention and convert them.

To get your subscribers to act upon your emails, you need to communicate its proposition clearly.Here are some ways to improve the overall experience.

You would not want your subscribers to scan their spam box to find the relevant information they want.

Ensure that the subject line indicates what the recipient can expect in the email.For example, if your email contains a limited time discount, the subject line should highlight this.

CommCreative, a leading digital-first marketing agency, today announced that it has been named the agency of record for Beyond Identity.

A new venture by industry legends Jim Clark and Tom Jermoluk, Beyond Identity is on a mission to eliminate passwords through its cloud-native platform that offers an effortless login experience for users, protects enterprise investment in identity and access management (IAM) systems, and drastically improves security for all.

CommCreative was tasked with creating the brand’s visual identity, launching a full website design, and implementing a go-to-market strategy, which included a digital campaign that ran on The Wall Street Journal.“We are so appreciative of the hard work and dedication the team displayed from the very start of the project,” said Patrick McBride, CMO at Beyond Identity.

“The entire CommCreative team completely immersed themselves in bringing our brand to life—from the logo, to colors and typography, to the brand story enumerated on our new website.

We’re looking forward to a long and successful partnership.”The Beyond Identity website was also just honored as a winner of the GDUSA 2020 American Web Design Awards™.

These annual awards showcase the power of design to enhance websites, and online and interactive experiences.

Amplience, a specialist content management solution vendor for commerce, has today announced that it is putting its full support behind the MACH Alliance, a vendor-neutral, open technology ecosystem that aims to highlight the benefits of modern, flexible best-of-breed enterprise technology stacks to global organisations.Launching today, the MACH (Microservices-based, API-first, Cloud-native and Headless) Alliance was formed earlier this year with the objective of advocating flexible alternatives to the legacy, monolithic software that has dominated the enterprise sector for many years.The launch comes at a crucial moment as consumers migrate their digital interaction to mobile devices, voice and chat interfaces, IoT devices, and with the impact of the COVID-19 crisis, are transacting online in rapidly increasing numbers.

This shift has exposed the limitations of legacy systems which are unable to cost-effectively scale to meet demand or accommodate rapid and necessary changes to the user experience.The MACH Alliance reflects Amplience’s own commitment towards providing customers with digital experiences through a Microservices, API-first, Cloud and Headless architecture.

It clearly identifies vendors who are leading the way in delivering software for multiple use cases from content, commerce, search and merchandising through to front-end-as-a-service, personalisation and order management.

It also chimes with the feedback that Amplience’s own Advisory Council has provided about what customers are looking for as they make crucial technology decisions for the future.

Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers.

As a result, dealers are now able to request a vehicle catalog from Sincro directly from their Facebook Business Manager, streamlining the process of creating Automotive Inventory Ads martech news.“We are excited to partner with a company like Sincro, that has deep roots in digital and automotive, and is focused on delivering seamless ad tech solutions to dealers advertising on Facebook,” said Bob Lanham, Head of Automotive Retail at Facebook.Automotive Inventory Ads are a type of dynamic ad optimized for shoppers who are in market for a vehicle.

To use them, dealers must upload their catalog of vehicle inventory and include relevant details such as make, model and year.

The details allow Facebook to showcase their most compelling inventory and features to those in-market shoppers, but the manual process can be time-consuming.The vehicle catalog delivered by Sincro will automatically upload and store all of the dealer’s unique inventory data and will refresh daily within Automotive Inventory Ads.

Dealers can expect this integration to greatly simplify inventory feed creation, vehicle catalog set-up and pixel placement, reducing the overall complexity of activating Automotive Inventory Ads.“This partnership with Facebook is a reflection of our ongoing commitment to tech innovation in the automotive digital space,” said Jen Cole, President of Sincro.

“Delivering turnkey ad tech solutions that create efficiencies and allow dealers to focus on their business is just one of the important ways we bring value to our customers.”

Clarity Benefit Solutions, a leading provider of consumer benefit technology, today announced it has been named to The Silicon Review’s 30 Fastest-Growing Tech Companies of 2020 martech news.“The Silicon Review’s 30 Fastest-Growing Tech Companies 2020 program identifies companies that not only have the most innovative, diversified and reliable solutions, but also have a self-evolving and self-adaptable quality to best fit the ever-changing needs of the marketplace,” said Sreshtha Banerjee, Editor-in-Chief of The Silicon Review Magazine.The Silicon Review is a monthly online and print publication and community dedicated to providing high-tech news and information for business and technology professionals.

The publication has selected Clarity Benefit Solutions based on its industry-dominating financial services, team of highly qualified individuals, brand reputation in the global market, openness to innovation, and ability to understand the market and its customers at a deeper level.“We know benefits can be confusing and managing multiple HR platforms can be overwhelming and time-consuming for HR professionals,” said Bill Catuzzi, founder and chief executive officer, Clarity Benefit Solutions.

“That’s why we focus on a simply smarter approach – combining ingenuity and technology to create solutions that provide a seamless experience for our customers.”Clarity Benefit Solutions’ technology platform is highly configurable and designed to automate the entire HR, benefits and payroll process.

Its automated communication, decision support tools, and compliance support makes benefit administration, enrollment and education simple.The June Issue of the Silicon Review includes a feature of the company titled, “Manage your employee benefits package with innovative solutions: Clarity Benefits Solutions.” Read the full article here.

Social Media Link, the leader in Community Powered Marketing, today announced it has officially changed its name to that of its premier Martech solution, Vesta.

With an intuitive SaaS platform that elevates a brand’s digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates, the Vesta brand represents the future of marketing, and the future of the company.For more information: https://www.vesta-go.com/“Marketers have entered a new era that requires rethinking tools of the past.

Now more than ever, people are craving connection and brands that create meaningful relationships and experiences will flourish during good times, but most importantly, stay resilient in tougher times,” said Susan Frech, co-founder and CEO, Vesta.

“Vesta represents our company’s evolution, revolutionizing consumer relationships, delivering long-term business value, and making modern marketing more purposeful.”Founded in 2009, the company offers a suite of marketing solutions:Vesta Communities: Turnkey solution to build and scale fully branded online communities that enhance engagement, advocacy, and loyalty.Vesta Peer Influencers powered by Smiley360: Network of more than one million peer-to-peer influencers that drive authentic ratings and reviews and consumer advocacy.Vesta Insights: Agile consumer-intelligence solution gathers actionable data to inform predictive insights for strategic product and marketing decisions.“Vesta’s community platform has enabled our team to harness the power of the many Seventh Generation enthusiasts who have joined us over the years plus new users who want to try our products and get involved in our mission,” says Maureen Wolpert, founder of Generation Good – a Seventh Generation community.

“Together, our brand and our community members are nurturing the health of this generation and generations to come through how we collectively care for our homes, families and the world around us.

Having the technology structure to connect members, share ways to get involved, and measure results has been very valuable.”

Faye Business Systems Group today announced its acquisition of the SugarCRM practice of Polar Strategy.

The Polar Strategy acquisition enhances FayeBSG’s presence in the Sugar ecosystem and expands its vertical market expertise in the Healthcare and Financial Services vertical markets.FayeBSG is a global technology company that helps companies grow by successfully creating, customizing, implementing, and managing industry-leading customer experience, CRM, and ERP software platforms to meet ever-evolving business needs.

The 2020 SugarCRM Global Partner of the Year, this is FayeBSG’s seventh strategic acquisition in the last four years.“We’re incredibly excited to bring the FayeBSG team and the Polar Sugar clients together,” said David Faye, CEO of Faye Business Systems Group.

“Not only does this expand our capabilities further into the healthcare and financial markets, but it also adds cutting edge and innovative new products to our SugarCRM add-on solutions catalog, including a survey tool as well as Sugar integrations with Zoom, Mautic, and others.”“Innovation is at the core of Polar Strategy’s founding principles,” said Omar Mahmood, Partner at Polar Strategy.

“Merging our Sugar practice to Faye will enable us to stay true to our core values by allowing further investment into cutting edge technologies to address new challenges in the market.

We’ve incredibly enjoyed our experience with SugarCRM over the last three years and couldn’t think of a better home for our Sugar clients.

Tell us about your role in True Influence?I am the Chief Executive Officer of True Influence®, which I co-founded with Chief Technology Officer RK Maniyani in 2008.

I am a recognized thought leader in marketing and sales process, analytic CRM and database marketing, with more than 30 years of operational experience.I drive True Influence’s vision of combining innovative technology with marketing expertise to help businesses connect with the right B2B purchase decision-makers.

I am passionate about how the smart use of data can improve marketing ROI and fuel higher revenues.Before co-founding True Influence, I served as CEO of I.T.

Selling Worldwide, a marketing process consultancy with clients including industry leaders Eloqua and Vovici.

Previously, I worked as a Senior Vice President, Technology Markets for global marketing firm Harte Hanks and Senior VP for Avectra, a start-up that now is part of the Abili decision-support platform for non-profits.I am is a life-long learner, mentor and coach.

Can you tell us about your journey into this market?When we first started True Influence, we targeted the emerging B2B sales and marketing automation software category.

The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., launched its Adaptive Retail Division today, covering a spectrum of expertise across retail.

The rapid response group serves as a consultancy and service offering for both physical retailers and eCommerce brands.ADAPTIVE RETAIL – PHYSICAL RETAIL RAPID RESPONSECurrently consulting for retailers around the world, from those with 5,000 store footprints to small businesses with single store-fronts, The Integer Group is working to transform physical locations to comply with WHO and regional-specific guidelines in Asia, Europe, North America and South America (for example, the CDC in the U.S.), as well as consumer behavior and preferences for contactless shopping.Integer’s offering is a suite of services aimed at helping retailers adapt and shift to new “service-first” environments.

These services include virtual-based compliance audits, shopper mindset and preferences research, traffic/spatial analysis, and retail space transformation concept testing.Integer is partnering with a number of firms to deliver on strategy, design and execution within the fast-track timelines associated with this retailer shift.

In the U.S., these firms include PD Instore, Digital Mortar, MFour Mobile Research, and more.ADAPTIVE RETAIL – ECOMMERCE RAPID RESPONSEAs part of this new division, Integer is concentrating its eCommerce offering on fast strategy, optimization and performance marketing across DTC, social commerce and eRetail, including Amazon.

Services include rapid go-to-market strategies, quick win optimizations to increase sales, and content creation with a focus on remote production and delivering qualified traffic to drive transaction.

Integer’s aim is to help brands quickly enhance their digital presence in order to meet rapidly shifting shopping behaviors and accelerate online sales.“An important component of Integer’s mission as a commerce agency has always been to help prepare our clients for an evolving retail landscape,” said Mike Sweeney, CEO of The Integer Group.

Today, XANT opened its inaugural NEXT 2020 conference with CEO Chris Harrington sharing the vision for the modern digital seller and announcing new XANT innovations to address the industry’s revenue acceleration challenges.

These new product offerings in the #1 enterprise sales engagement platform will provide the data and technology that enable sales, marketing, and customer success professionals to build revenue pipeline production and enhance customer engagement webinar conference.“We’re very excited to attend NEXT 2020 to see the XANT vision for the future of sales, as well as share our thought leadership on the keys to driving change management,” said Ashley Mattis, senior director of sales operations and strategy at Groupon.

“The XANT Playbooks platform has always been a key ingredient in our success, and we look forward to these new innovations enabling us to connect our sellers to buyers faster and accelerate revenue martech news.”Updates to the XANT platform include:Helix Partner Integrations – The newly announced XANT Helix partner program will enable enterprises to better engage with customers leveraging integrations with leading, complementary technology solutions and consulting partners across CRM, video, direct mail, conversation intelligence, data management, and related solution categories.

Employees working across sales, marketing, and customer success will be able to leverage the XANT Helix technology integrations to improve revenue performance and increase customer retention.Buyer Hints – Buyer Hints takes buyer intelligence a step further to provide valuable organizational context for sales professionals.

This update identifies the level of influence any given buying manager has over buying decisions and helps ensure sales professionals are engaging with the ideal client contact in the right ways to achieve their goals.Customer Engagement – Playbooks, the modern sales engagement solution from XANT improves the productivity, visibility and effectiveness of teams and will now be expanded to aid customer engagement employees.

This expanded scope will enable customer engagement and client success representatives to use the same approach and tactics that make sales employees who use Playbooks so effective.Impact Reporting – This improved reporting system will measure the true impact of sales and help individual users understand where they can improve and more effectively use the XANT platform to maximize their sales efforts and drive revenue growth.Today, the XANT NEXT 2020 conference kicked off with multiple keynotes from the industry’s most experienced thought leaders to over 500 sales and marketing professionals in attendance.

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.

Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.According to Criteo data, an average user will spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process.

Criteo now allows marketers to take advantage of this significant opportunity.

With real-time, first-party data and Criteo’s renowned AI Engine, marketers can reach and engage with users at the precise moment that they are ready and willing to discover new brands programmatic display advertising.Karsten Weide, Program Vice President, Media & Entertainment at IDC (@KarstenW) added: “There is a huge opportunity for programmatic vendors, but especially for those that are big in retargeting, such as Criteo, to branch out from performance marketing to upper-funnel brand campaigns designed to drive consideration.

IDC estimates almost half of all digital ad spend in the U.S. was brand-related in 2019, a $70B potential of which large parts are untapped by vendors previously focused on direct-response advertising martech.”