Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named a finalist in two categories, Most Original Use of Social and Best Brand Partnership – B2B, in the prestigious Digiday Media Awards for its collaboration with Realogy, the largest residential real estate company in the US, for their Social Ad Engine product martech news.
“By pairing Realogy’s real estate industry expertise with Tiger Pistol’s knowledge of social advertising at scale, we were able to deliver a large scale social advertising capability that drives remarkable results for Realogy’s real estate agents,” said Paul Elliott, CEO, Tiger Pistol. “Our relationship with Realogy is a true partnership, and the campaigns we execute together dramatically exceed expectations for effectiveness and cost efficiency. These honors from the Digiday Media Awards highlight Tiger Pistol’s industry leadership, as well as the collaborative nature of the relationships we share with our partners, like Realogy.”
Social Ad Engine’s industry-leading platform enables Realogy’s agents and brokers a seamless experience to publish high performing Facebook and Instagram ads. Every listing campaign leverages Social Ad Engine’s best-in-class, automatic A/B testing to ensure agents’ budgets are spent effectively to drive the best outcome. Agents realize the benefit of local social advertising with campaigns that are published directly from their Facebook Business Page versus from an office, company or brand page. For agents without an active listing, Social Ad Engine enables the auto-creation of branding campaigns to ensure agents can promote themselves anytime across the Facebook family of apps.
“Just like every Tiger Pistol platform offering, we developed Social Ad Engine with users in mind, simplifying the arduous process of publishing social ads for each listing by building behind-the-scenes automation,” said Talia Wachtel, VP Client Management at Tiger Pistol. “Our platform lets agents onboard and connect their Facebook Business Page quickly and publish thumb-stopping ads with only a few clicks. Agents can easily see what they are accomplishing with intuitive dashboards to view their campaigns, metrics, results, and other key elements. Moreover, they can download a report to demonstrate campaign success to their clients.”
The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.
The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.
At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.
The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.
The company has also witnessed the integration of its technology into 10,000 applications.
Managing your online marketing can be challenging, particularly when you’re trying to run a small business.
Luckily, there are many free marketing automation platforms out there that will help you stay on top of your digital marketing strategy with minimal effort.
It helps you grow your web traffic and make effective conversions while providing valuable analytics.
LEADSIUS Leadsius is an open source marketing automation software designed to give businesses of all sizes the means to put together effective marketing campaigns.
It allows you to design and manage email campaigns, as well as manage social media advertising, design landing pages, and keep track of customer behavior for better results.
DRIP Drip is an excellent tool for businesses looking to scale their marketing campaigns over time.
