Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. This partnership demonstrates Nativex’s status as a leader in the mobile marketing space.
Nativex’s XMP platform offers a streamlined approach to achieving results on TikTok. Through the XMP platform, users can create, distribute, and manage all workflows associated with their campaigns. Users have total transparency into the creative content of a given campaign, and can fully automate creative and campaign management across TikTok and other major advertising platforms. Additionally, features such as batch and template-based ad creation allows advertisers to quickly and easily scale campaigns. This news showcases Nativex’s commitment to pioneering solutions that move clients’ businesses forward.
https://www.martechcube.com/adtech-leader-nativex-joins-the-tiktok-marketing-partner-program/
Another study, titled , presents a creative study that takes into account the driving force and future market coverage experts and their internal and external assessments and product specifications showcase patterns item types and pivot points.
For example, facts and figures, a portion of the import industry as a whole made from this report offering, and the rate of development of each type and application, gross profit, and key variables heading into the market.
It also conducts an assessment in and out of the advertising technology (Adtech) platform market using a SWOT study of Porter's five forces such as quality, weaknesses, opportunities, and threats to the business.The report registers the intrinsic subtleties of the industry, mainly relying on the basic diagram of the market chain structure of Advertising Technology (Adtech) platform, and shows the development of the market through the industry environment upstream and downstream, industry-wide speculation survey production cost structure, industry strategy , planning, improvement Key players drive key business decisions to logically expect the prospects of improvement business from 2019 to 2025 according to historical, current and quote information specified in Advertising Technology (Adtech) platform.Request a sample copy of this report at the following URL:https://www.researchforetell.com/reports/114444/advertising-technology-adtech-platform-market—global-outlook-and-forecast-2021-2027 / requestGlobal AdvertisingTechnology (Adtech) Platform Market Represents Market Review Upstream Technologies and Cost Structures.
The following section presents a showcase of the global Advertising Technology (Adtech) Platforms by major players, by application and type.
Likewise included is a study of the competitive structure of the Advertising Technology (Adtech) Platform industry by Advertising Technology (Adtech) Platforms touted by locale's market revenue, trades and prominent key players.
Likewise, the application status of the global Advertising Technology (Adtech) Platform industry consists of an industry SWOT analysis, market forecast, and investigation of the production and sales of the regional market and future conjecture research.
Bobsled Marketing, the leading agency provider for mid-sized brands selling on today’s major marketplaces, has selected Pacvue as its primary advertising technology partner.
Pacvue is the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising.Both companies have been lauded by Business Insider as being part of the top 18 companies powering Amazon’s advertising and seller business.Bobsled selected Pacvue as its primary technology partner to automate and optimize bidding, and produce insightful analysis for Bobsled’s 70 clients.
“Online marketplaces are one of several sales channels for our clients, who are typically mid-sized branded manufacturers.
Delivering a highly efficient, effective advertising solution to them is a top priority,” says Kiri Masters, founder of Bobsled Marketing.Brands who seek the best-in-class functionality across advertising automation and analytics, as well as in strategy and execution of their growth plan, will benefit from the partnership of the two companies.Bobsled cites three key reasons for selecting Pacvue as its advertising software solution: best-in-class automation and reporting features, marketplace expansion opportunities, and a shared focus on educating the market.https://www.martechcube.com/bobsled-marketing-selects-pacvue-as-adtech-partner/
A comprehensive approach to understanding buyer behaviorAs digital advertising evolves, advertisers continue to increase their investment in programmatic buying.
However, those teams that base their pricing decisions on a limited view miss critical insights into buyer behavior.The importance of this is highlighted in a study from the Boston Consulting Group.
While they found that fewer than 25 percent of publishers regularly translate advertiser data analysis into sales initiatives, those that did were better able to understand how and why advertisers buy and value different inventory, leading to higher yield and additional revenue.
One publisher they studied makes an average of one extra sale per week from analyzing advertiser data and up-selling based on the results.
Analyzing spend across SSPs, over time and across different channels will help you optimize your programmatic yield:Analyse buyer spend across SSPsEach advertiser is likely to have different names across various SSPs.
Take Acme Corp, for example:With manual reporting, it’s very challenging to aggregate and analyze data across these naming conventions.
