Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy customer processes, and more - all leading to low revenues and high costs. As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of brand & telco marketers, doing away with the inefficiencies. The platform comes as a fresh advancement in technology, empowering marketers to put customers at the centre of the rich automated experience. Following are the key benefits accruing out of moLotus automation :
1. Transformative Processes
Telcos and Brands are radically rethinking how their organizations can use technology, people, and processes to fundamentally change business performance. moLotus process automation and data analytics capabilities have become indispensable towards digital transformation. moLotus automation has transformed several business processes like New Customer Onboarding, Document Submission & Conversion, Payment & Service Reminders, Loyalty Cards, Policy Renewals, and several other types of customer & business communication.
CIMB Document Submission Campaign - https://tinyurl.com/yytfvdua
Proton Thank You for Your Patronage Campaign - https://tinyurl.com/y5flaqpr
2. Customer Convenience and Delight
moLotus automation allows brands and telcos to deliver a hyper-personalized experience to customers across all touchpoints. It has made customer loyalty more achievable by making automated, spam-free, targeted, scalable, one-to-one customer interactions possible across segments. moLotus mobile loyalty cards have automated the loyalty cards space, replacing the plastic cards. It has also automated the processes of getting customer feedback, greeting and rewarding them resulting in an increase in Customer Lifetime Value and ARPU.
CLUB Panasonic Loyalty Card Campaign - https://tinyurl.com/y4rbros8
AIG Raya Greetings Campaign - https://tinyurl.com/yyml5ygv
3. Efficient & Secure Operations
Security, integrity, and availability of data are the top priorities of moLotus automation. moLotus automation has identified vulnerabilities and roll-out fixes, empowering telcos and brands to be proactive and address vulnerabilities before breaches occur. To ensure this, moLotus use a multi-layered approach to protect all data. Customer data and intelligence are made securely available to moLotus. Brands and Operators can set rules and policies restricting access to authorized personnel only ensuring high security and efficiency. Proper authentication is required for every API request.
Vodafone Private Cloud Campaign - https://tinyurl.com/y6z47x7n
TM Rewards Membership Campaign - https://tinyurl.com/y3kq65fm
4. Better Campaign Conversion
The high level of automation in moLotus ad campaigns ensure high conversion rates. The campaigns trigger the desired actions from a large customer database. The messages are directed automatically to the mobile inbox of a potential customer in real-time; generating higher conversion and Return on Investment (ROI). Customers feel a greater connect with the brand & provide a better response which, in turn, helps in the improvement of the conversion rate.
Airtel Data On New 4G Phone Offer Campaign - https://tinyurl.com/y5vet9er
CIMB Bank Credit Card Promo Offer Campaign - https://tinyurl.com/y5uj8l77
5. Cost Savings, Reduced Headcount
With cost reduction becoming an inherent core competence for operators and brands, all eyes are on moLotus which is offering significant cost minimization opportunities via automation. moLotus automation has reduced their staffing, training, printing, distribution, compliance, etc. costs significantly. They are now well-equipped to cut costs by reducing headcounts in call centre processes.
Dell (Pro Support Plus Campaign) - https://tinyurl.com/y6sgcvme
Toyota Test Drive Invitation Campaign - https://tinyurl.com/y47umund
Undeniably, moLotus automation is turning businesses more agile. Marquee Brands like Dell, Panasonic, Toyota, CIMB Bank, Prudential BSN, Proton, etc., and Telcos like Airtel, Vodafone, Celcom, etc. have been harnessing the unique moLotus automation capabilities. Now they are better equipped to focus on the core functionalities of businesses - revenue generation and cost optimization by letting moLotus automation shoulder key marketing functionalities effectively.
About ClientThe hospitality business has 5 star & 4 Star resorts spread across India.
The marketing and sales team via digital & non digital marketing techniques generate thousands of leads on a daily basis.
These leads are called by the marketing executives to close sale.Problem statementThousands of leads and hundreds of telemarketers could not work seamlessly as they did not have an automation solution.
The client did not have a mechanism to prioritise & direct the right leads to the right marketers to convert sales.Read more: click here
They provide crucial business features consisting of a powerful CRM system, advertising and marketing automation, subscription sites, and also one-click WordPress organizing.
Yet with all this, you might consider Ontraport alternatives.With Ontraport, its functions are there for CRM and also marketing automation.
Keep in mind that you are not limited to these there are a lot of devices and also features that can aid you to improve consumer relations while expanding your business.You get useful sources on-site such as advertising blueprints.Ontraport supplies a totally free test that stands for 2 weeks, and they don't need any type of bank card info.
As an example, the most inexpensive plan sets you back $79 each month to offer 1000 contacts.Their assistance group is offered for an online chat if you wish to do questions.Currently, check out the listing of top 10 Ontraport Alternatives listed below:Top Ontraport Alternatives ActiveCampaignActiveCampaign's category-defining Consumer Experience Automation (CXA) System aids over 130,000 businesses in 170 countries meaningfully involved with their clients.
We assist you to record, transform new leads, get in touch with customers, as well as also develop devoted repeat buyers.
Whether you require to follow up with brand-new phone calls, qualify as well as likewise designate cause sales or onboard customers, you can automate your advertising and marketing simply by dragging as well as attaching kinds with each other in simply a number of mins.
We find that Facebook offers the highest volume and quality source of advertising traffic through their App Install Campaigns.
Additionally, fully capitalizing on the potential of the Facebook platform requires heavy creative testing and, more importantly, continually adapting to changes in Facebook’s advertising strategies and algorithms.
Over the past few years, Facebook has ramped up the frequency of advertising product changes, and top mobile app advertisers have followed suit by ramping up the frequency of strategy changes.
Looking back historically, the strategy we deploy today is very different than the strategy we deployed six months ago.
Interestingly, this statement would hold true for any backward-looking period of time over the past five years.
Put simply, our strategy is always changing to keep up with Facebook’s best practices for Mobile App Install Campaigns.
Reduce your staffing costsIncreased revenue and average deal sizeImprove the accountability of marketing and sales teamsBe more effectiveLess repetition, more creativityRefine your marketing processesImprove productivityImprove data governanceConsider working with a professional outsourcing data management company to get more benefits.Read a more informative article on https://www.insightsforprofessionals.com/marketing/marketing-technology/benefits-data-management-in-marketing-automation
About ClientThis timeshare - hospitality company has properties all over India and a dedicated team of staff who ensures that the membership promotes the best value in terms of the price and quality.
They offer a-class resort accommodations and plans and packages that are attractive.Problem statementUnable to link & manage data points from customer journeys at various stages which affected sales since they could not target the right customers with the right product.
This led to prospects having queries that were not right for them, basically, poor leads.
The leads were not connected to customer conversion and services.
Upsell and Cross was a challenge.Read more; Click here
