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Creating your company's marketing department the right way: Outsource or inhouse?

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John Mifflin
Creating your company's marketing department the right way: Outsource or inhouse?

If you open your own business, you already know that many entrepreneurs are remarkable, courageous, and hard workers. Working on your own business requires you to know a little bit of all areas of business. However, it can be a drain of money when it comes to marketing if not done the right way. Are you prepared to start working with your marketing? Let's take a look on what are the possibilities for you.

 

Marketing Consultant

 

Hire a marketing consultant: if you want your marketing to start with a strategy and based on an in-depth analysis of the competition and the latest technologies, you must be searching for a marketing consultant. This professional will give you the latest trends and the corporate side of marketing, which means implementing the proper process and activities for you. This may not look necessary, but it can save you a lot of money in the end. Having the right approach for approval, the right team in place can give you a faster and safer ROI.

 

Marketing Agency

 

Hire a marketing agency or an advertising agency: an agency can be an outsourced solution with advantages and disadvantages. First, you will have high-quality support from marketers with high experience. Another advantage is the possibility to manage your work's higher and lower seasonalities. The disadvantages are related to the fact some marketing agencies don't have the experience in your industry. Another point to consider, they may be a little costly.

 

In-House Team

 

Build your in-house team: you can consider hiring a communication director or a marketing director to build your marketing team. If you want to start slow and with a lower investment, maybe just a marketing communication specialist or even a marketing intern.

 

No matter how you choose to develop your team, make sure you also have the right tools in place. You will need an email marketing platform, an SEO report tool, besides other basics automation resources. Your team will be able to set up and make the right budget plan for you.

 

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John Mifflin
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