In this article, we are outlining 6 ways how you can improve the user experience of your website through content strategy.
With them, your readers will be able to enjoy useful and usable content that’s well structured, easily discovered, and highly relevant.
It doesn’t make sense to select a CMS made primarily for short-form articles and pictures if you want to post feature-length articles with detailed statistics, citations, code blocks, and multiple illustrations.
By allowing users to access content in a hierarchical way, you make it easier for the user to find relevant information.
Don’t be afraid to venture beyond wireframes into the realm of user pathway testing.
The FDA states that “writing in plain language helps readers understand the content in a document the first time they read it.” This is, of course, nothing new to editors and copywriters who have read The Elements of Style by William Strunk Jr. from cover to cover.
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It is basic human nature to form communities around work, common interests, and passions.
Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion.
What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.
In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.
During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings.
Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.
The digital transformation initiatives have been affecting the business executives across various industries.
A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.
The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.
A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.
During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.
Also, one should consider the potential customers for the developed application.
After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.
Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.
According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.
Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:
When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.
The ability of the UGC to spread the truth about the brand and the connections with the audience is known by all of us.
There is no doubt that UGC is more effective than a lot of money spent on branded photoshoots and advertisements.
In this blog, we will learn a proper user generated content strategy for the UGC campaigns that can help you to grow.
Having a user generated content strategy can help you in the following ways:
To manage and organize your UGC in a well-defined manner.
Now we are going to discuss the user-generated content strategy that you should follow while planning any user-generated content campaign.
