In the SEO world, site owners face a lot of problems — from optimizing their websites to producing engaging content.
However, sometimes SEOs also encounter issues where their web page(s) ranks very well, but the traffic it brings in is not really relevant to their local business.
Every site owner loves getting traffic, but it can get frustrating when it is irrelevant to your business.While it is impossible to tell whether that particular page is harming or helping the rest of your website in the search results without knowing the whole situation specifically, there are a few ways to prevent your site from showing to users in irrelevant areas.However, be careful before you take any step, as it may result in a few unwanted side effects.
Take the time to analyze your whole website and its search performance, and then decide whether or not you should go ahead with these methods.CLEARLY STATE YOUR “AREA SERVED”The first thing you need to do is check your schema markup and claim the “area served” feature.From there, you can make it clear what city, town, district, or country your business serves, which will act as an indication to the search engines that this is the specific region for which your content writing or services are relevant.After that, sign in to your Google My Business account and update your information with the same location and ‘area served.’ASSESS YOUR COPYCheck if your copy is localized for your particular area or not?
It can be anything from a local holiday celebration to crucial landmarks such as a statue in the neighborhood.For instance, if your business is located in Miami and you are talking about Christmas, you don’t need to mention what’s happening in Manhattan, Los Angeles, or Chicago.
Forget about what special is happening over there for Christmas eve and instead focus on what’s happening within your service area.Everybody knows about the grand celebrations of Manhattan, but your target audience knows about the local events taking place.Next, go ahead and check out the lesser evaluated sections of your website, like the footer.When we talk about the website copy, it also comprises the content in your footer and the local info present in the body sections of other pages such as the homepage or contact page.You need to ensure that all the pages on your website, wherever you have mentioned location contains your correct local contact numbers, street address, emails, and interactive maps.Providing such detailed and accurate contact information helps the site visitors get in touch with you quickly and get your services.THE DRAWBACK OF LOCALIZING YOUR PAGESNow, this brings us to the drawback of doing all this.As we mentioned earlier that you should be careful while choosing to implement such ways as they might negatively impact or have unpleasant side effects.While localizing your web pages, there is a chance that you may end up harming your national or international search rankings.Every small business is established with the aim to grow, and some even want to expand their business overseas.