Indian Premier League, also known as IPL, is now one of the most significant events in sports worldwide. Sports events have always been marketers' favorite places, Whether national or international, because in such events, They get a chance to expose their brands in front of a massive audience.
If we talk about 2021, The excitement was no less neither in viewers nor in advertisers Amidst the pandemic. With Vivo as the title sponsor, IPL 2021 got more than 10 sponsors like Dream11, Unacademy, Paytm, Cred, etc. The BCCI aimed to earn about Rs 4,000 crore from the Indian Premier League (IPL) 20. The final revenue generated by this year's event is yet to be shared.
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https://www.papervideo.com/post/how-big-brands-are-leveraging-ipl-to-build-credibility-and-awareness