Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Accor Recruits Neil Patrick Harris to Remind Travelers How to...
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Halo Top is bringing its body-positive "Stop Shoulding Yourself" ad campaign back for another summer with three new spots. Similar to last year's marketing effort, the calorie-conscious ice cream brand is encouraging viewers to stop telling themselves to conform when it comes to body shape, fitness routine or social niceties. Phrases such as "I 'should'...
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The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with consumers. In 2018, Kantar devised its "Unstereotype Metric" to help affiliated companies monitor their advertising and content to keep them free from gender stereotypes. Among...
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After a 2019 study revealed that the amount of electrical energy used to stream and download digital music was leading to increased greenhouse gases, Spotify decided to do its part in helping improve the environment. With Earth Day set to take place on April 22, the biggest music streaming platform's Spotify Advertising arm will release...
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In its first media buy in New York's famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The ad's two-part message calls on New Yorkers to "lift those legal joints" in honor of "this...
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Having diversity in a company or a campaign isn't enough, it must be ingrained in a company's marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added. Del Fa spoke with Adweek's community...
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It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people's lives has changed--and so has the criteria for consumer comfort and loyalty, which now includes adherence to health and safety guidelines, an effective shift...
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Amid the ruinous state in which the pandemic has left countless restaurants in America, one oft-overlooked bright spot has been the trusty neighborhood pizzeria. No, we're not talking about Domino's or Papa John's. We mean the greasy joint on the corner with the neon Budweiser sign and the chipped Formica countertop. The major pizza chains...
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In the next 80 years, climate scientists expect the sea level to rise somewhere between a foot or two, meaning that much of Florida and other coastal regions will be under water and clean drinking water will become more difficult to access. The changing climate is also expected exacerbate wildfires, droughts and insect outbreaks, not...
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Continuing to invest in new leaders as it pursues growth in the region, Havas Media has hired Meghan Grant as chief strategy officer for North America. In the role, Grant will be based out of New York and report directly to Havas Media global CEO Peter Mears, who took on oversight of operations in North...
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Reddit is in search of input on how it should improve its search experience. The platform said in a blog post that it recently doubled the number of people working on improving search and created an entirely new team devoted to search experiences. The next steps will include: Redesigning the search results user interface from...
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Omnicom Group has reported an increase in net income of 11.5% year-on-year in its Q1 earnings for 2021, despite seeing its organic growth decline 1.8% over the first three months of the year. The holding company, which owns agency networks such as TBWA, BBDO and OMG, announced net income of $287.8 million compared to $258.1...
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday...
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While 12 months of lockdown have no doubt left plenty of people feeling sluggish and a bit heavier, demand for health and wellness products and services are showing no sign of slowing down. Analysts forecast the worldwide market for nutritious food and exercise equipment will surpass $6.8 trillion by 2024, up 19% compared to nearly...
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A dairy-free yogurt brand called Harmless Harvest invites consumers to "pack the perfect 420 bowl," while Hotels.com will pick up weed-fueled room service tabs--up to $200--for people with the munchies. But it may be heritage sneaker maker Adidas that's come through with the most indelible promotion for the cannabis high holiday on April 20. Via...
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Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO. In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue...
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Like many other individuals and organizations in the U.S., Facebook is bracing for the impending verdict in the trial of Derek Chauvin, the former officer in the Minneapolis Police Department accused of murdering George Floyd during an arrest last May. Vice president of content policy Monika Bickert said in a Newsroom post Monday that the...
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While most consumers are familiar with brands like Bud Light and Budweiser whether they drink beer or not, its likely far fewer are aware of or have a relationship with the parent company of those brands, Anheuser-Busch. But the world's largest brewer wants to change that. This year, it pulled Budweiser from the Super Bowl...
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Apple's coming enforcement of the AppTrackingTransparency (ATT) framework with iOS 14.5 is causing many within the mobile ad-tech ecosystem to sound the alarm bells. After all, once it is live, the individual Identifier for Advertisers (IDFA) will be largely unavailable for most people, meaning that the user-level targeting that has underpinned digital advertising for at...
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Despite his tight connections with some of the nation's leading business leaders, Yale professor Dr. Jeffrey Sonnenfeld hadn't expected to host a call with 90 major CEOs to discuss the politics of voter suppression. "I thought maybe 10 would respond," Sonnenfeld, a senior associate dean for Leadership Studies at the Yale School of School of...
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